Surface Care in Romania

Date: January 24, 2017
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S34DE18FD0BEN
Leaflet:

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Romanians are becoming increasingly preoccupied with the hygiene of their homes. In addition, consumers are becoming more educated and they take better care of their health. Progress is especially evident in rural areas, where consumers traditionally do not spend a lot of money on surface care. Generally, home care products are present in every Romanian home. However, consumers are more and more willing to spend more on quality specialised products.

Euromonitor International's Surface Care in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Romania SRL in Home Care (romania)
Strategic Direction
Key Facts
  Summary 1 Henkel Romania SRL: Key Facts
  Summary 2 Henkel Romania SRL: Operational Indicators
Competitive Positioning
  Summary 3 Henkel Romania SRL: Competitive Position 2016
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
  Summary 4 Interstar Chim SA: Key Facts
  Summary 5 Interstar Chim SA: Operational Indicators
Competitive Positioning
  Summary 6 Interstar Chim SA: Competitive Position 2016
SC Johnson Wax SRL in Home Care (romania)
Strategic Direction
Key Facts
  Summary 7 SC Johnson Wax SRL: Key Facts
  Summary 8 SC Johnson Wax SRL: Operational Indicators
Competitive Positioning
  Summary 9 SC Johnson Wax SRL: Competitive Position 2016
Unilever South Central Europe SRL in Home Care (romania)
Strategic Direction
Key Facts
  Summary 10 Unilever South Central Europe SRL: Key Facts
  Summary 11 Unilever South Central Europe SRL: Operational Indicators
Competitive Positioning
  Summary 12 Unilever South Central Europe SRL: Competitive Position 2016
Executive Summary
Another Year of Home Care Growth
Product Quality and Convenience Are Key Drivers for Home Care Sales
Large International Players Continue To Dominate
Home Care Is Mainly Purchased From Modern Retailers
Bright Future for the Home Care Market
Key Trends and Developments
Home Care Consumption Keeps Becoming More Sophisticated
Home Care Thrives in A Growing Economy
Consumers Shop for Home Care Mostly From Hypermarkets
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 NBO Company Shares of Home Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 17 Distribution of Home Care by Format: % Value 2011-2016
  Table 18 Distribution of Home Care by Format and Category: % Value 2016
  Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 13 Research Sources












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