Surface Care - Philippines
Promotions were widespread in surface care in 2009 as manufacturers tried to stimulate demand during the economic slowdown. As consumers looked for better value for their money, brands such as Kiwi Kleen, Lysol and Zim took advantage by offering additional volume while maintaining prices. Other brands offered in-store price discounts through chained retailers to persuade people to purchase their products.
Euromonitor International's Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Surface Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Household Antiseptics/Disinfectants, Household Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Executive Summary
Slowdown in Demand in 2009
Manufacturers Offer Value for Money Options To Consumers
Procter & Gamble Philippines Inc Retains Leading Position
Supermarkets/hypermarkets Remains the Preferred Distribution Channel
Home Care Is Expected To Improve Its Performance Over the Forecast Period
Key Trends and Developments
Sales of Private Label Products Remain Small
Consumers Switch To More Affordable Alternatives
Local Eco-friendly Brands and Products Become More Visible
Supermarkets/hypermarkets Leads Home Care
Multinational Players Continue To Control the Industry
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Acs Manufacturing Corp
Strategic Direction
Key Facts
Summary 2 ACS Manufacturing Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 ACS Manufacturing Corp: Competitive Position 2009
Green Cross Inc
Strategic Direction
Key Facts
Summary 4 Green Cross Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Green Cross Inc: Competitive Position 2009
Lamoiyan Corp
Strategic Direction
Key Facts
Summary 6 Lamoiyan Corp: Key Facts
Summary 7 Lamoiyan Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lamoiyan Corp: Competitive Position 2009
Philusa Corp
Strategic Direction
Key Facts
Summary 9 Philusa Corp: Key Facts
Summary 10 Philusa Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Philusa Corp: Competitive Position 2009
Plantex Solution Manufacturing Corp
Strategic Direction
Key Facts
Summary 12 Plantex Solution Manufacturing Corp: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Surface Care by Subsector: Value 2004-2009
Table 12 Sales of Surface Care by Subsector: % Value Growth 2004-2009
Table 13 Surface Care Company Shares 2005-2009
Table 14 Surface Care Brand Shares 2006-2009
Table 15 Forecast Sales of Surface Care by Subsector: Value 2009-2014
Table 16 Forecast Sales of Surface Care by Subsector: % Value Growth 2009-2014
Slowdown in Demand in 2009
Manufacturers Offer Value for Money Options To Consumers
Procter & Gamble Philippines Inc Retains Leading Position
Supermarkets/hypermarkets Remains the Preferred Distribution Channel
Home Care Is Expected To Improve Its Performance Over the Forecast Period
Key Trends and Developments
Sales of Private Label Products Remain Small
Consumers Switch To More Affordable Alternatives
Local Eco-friendly Brands and Products Become More Visible
Supermarkets/hypermarkets Leads Home Care
Multinational Players Continue To Control the Industry
Market Indicators
Table 1 Households 2004-2009
Market Data
Table 2 Sales of Home Care by Sector: Value 2004-2009
Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
Table 4 Home Care Company Shares 2005-2009
Table 5 Home Care Brand Shares 2006-2009
Table 6 Penetration of Private Label by Sector 2004-2009
Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Acs Manufacturing Corp
Strategic Direction
Key Facts
Summary 2 ACS Manufacturing Corp: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 ACS Manufacturing Corp: Competitive Position 2009
Green Cross Inc
Strategic Direction
Key Facts
Summary 4 Green Cross Inc: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Green Cross Inc: Competitive Position 2009
Lamoiyan Corp
Strategic Direction
Key Facts
Summary 6 Lamoiyan Corp: Key Facts
Summary 7 Lamoiyan Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Lamoiyan Corp: Competitive Position 2009
Philusa Corp
Strategic Direction
Key Facts
Summary 9 Philusa Corp: Key Facts
Summary 10 Philusa Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 11 Philusa Corp: Competitive Position 2009
Plantex Solution Manufacturing Corp
Strategic Direction
Key Facts
Summary 12 Plantex Solution Manufacturing Corp: Key Facts
Company Background
Production
Competitive Positioning
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 11 Sales of Surface Care by Subsector: Value 2004-2009
Table 12 Sales of Surface Care by Subsector: % Value Growth 2004-2009
Table 13 Surface Care Company Shares 2005-2009
Table 14 Surface Care Brand Shares 2006-2009
Table 15 Forecast Sales of Surface Care by Subsector: Value 2009-2014
Table 16 Forecast Sales of Surface Care by Subsector: % Value Growth 2009-2014
