Surface Care in Peru

Date: February 8, 2018
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SDD110A8E4FEN
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In 2016 and 2017 consumers reduced their purchases of multi-purpose cleaners and turned more towards kitchen and bathroom cleaners. Despite the economic deceleration, middle-and-high-income consumers recognise the added value in these products and are willing to pay a higher unit price. Household dynamics changed over the review period, as previously it was common for middle-income families to have a maid working in the home every week day, while now they are hired for only a few days per week,...

Euromonitor International's Surface Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Consumers Willing To Pay Extra for Added Value
the Economic Decline Leads Consumers To Substitute Disinfectants
Wipes Perceived As Expensive
Competitive Landscape
High Levels of Competition
Peru Not Ready for Premium Brands
All Retailers Have Developed Their Own Private Label Products
Category Data
  Table 1 Sales of Surface Care by Category: Value 2012-2017
  Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
New Channels of Distribution Attract Consumers
Price-sensitive Consumers Continue To Shape the Peruvian Market
Wide Distribution and Low Prices Continue To Drive Growth of Private Label
Women Enjoying Higher Education and Leadership
Future Growth From Outside of Lima
Market Indicators
  Table 11 Households 2012-2017
Market Data
  Table 12 Sales of Home Care by Category: Value 2012-2017
  Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 14 NBO Company Shares of Home Care: % Value 2013-2017
  Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 17 Distribution of Home Care by Format: % Value 2012-2017
  Table 18 Distribution of Home Care by Format and Category: % Value 2017
  Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Definitions
Sources
  Summary 1 Research Sources
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