Surface Care in Morocco

Date: January 11, 2017
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S07B56FA462EN
Leaflet:

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Many Moroccans used to clean their home surfaces using bleach and detergents. However, with the strong advertising campaigns by home care players on TV, many householders are becoming more familiar with surface care products and this helped change the cleaning habits of Moroccan consumers. In addition, the increasing purchasing power of Moroccan consumers also played a central role in changing the cleaning habits of the local population, encouraging them to move towards more specialised products...

Euromonitor International's Surface Care in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
K-dis Sarl in Home Care (morocco)
Strategic Direction
Key Facts
  Summary 1 K-Dis Sarl: Key Facts
Competitive Positioning
  Summary 2 K-Dis Sarl: Competitive Position 2016
Marjane Holding SA in Home Care (morocco)
Strategic Direction
Key Facts
  Summary 3 Marjane Holding SA: Key Facts
  Summary 4 Marjane Holding SA: Operational Indicators
Production
Private Label
  Summary 5 Marjane Holding SA: Private Label Portfolio
Procter & Gamble North West Africa in Home Care (morocco)
Strategic Direction
Key Facts
  Summary 6 Procter & Gamble North West Africa: Key Facts
  Summary 7 Procter & Gamble North West Africa: Operational Indicators
Competitive Positioning
  Summary 8 Procter & Gamble North West Africa: Competitive Position 2016
Reckitt Benckiser Morocco in Home Care (morocco)
Strategic Direction
Key Facts
  Summary 9 Reckitt Benckiser Morocco: Key Facts
  Summary 10 Reckitt Benckiser Morocco: Operational Indicators
Competitive Positioning
  Summary 11 Reckitt Benckiser Morocco: Competitive Position 2016
Unilever Maghreb SA in Home Care (morocco)
Strategic Direction
Key Facts
  Summary 12 Unilever Maghreb SA: Key Facts
  Summary 13 Unilever Maghreb SA: Operational Indicators
Competitive Positioning
  Summary 14 Unilever Maghreb SA: Competitive Position 2016
Executive Summary
Home Care Continues To Record Steady Growth in Morocco in 2016
Moroccan Consumers Shift Towards More Specialised Products
Modern Grocery Retailers Continue To Develop in Home Care
International Companies Continue To Lead Home Care in 2016
Home Care Is Expected To Register Positive Growth Over the Forecast Period
Key Trends and Developments
Moroccans Shift Towards More Specialised Products in Home Care
the Cleaning Culture in Morocco Is Changing
Increased Consumption of Home Care Products in Rural Areas in Morocco
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 NBO Company Shares of Home Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 17 Distribution of Home Care by Format: % Value 2011-2016
  Table 18 Distribution of Home Care by Format and Category: % Value 2016
  Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 15 Research Sources












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