Surface Care in Mexico

Date: February 15, 2016
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S42A6DC5EBCEN
Leaflet:

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Multipurpose cleaners is the biggest surface care category in Mexico, accounting for 74% of the category value. It also has the largest range of available brands including private label ones, which in 2015 accounted for a 12% value share. Given the competitive market of multipurpose cleaners, some brands are supporting and developing products with value-added attributes that ensure differentiation against economy brands. Examples are Brasso Perfumes Air Wick by Reckitt Benckiser, an...

Euromonitor International's Surface Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2010-2015
  Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Ceys Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 1 Ceys Mexicana SA de CV: Key Facts
Competitive Positioning
  Summary 2 Ceys Mexicana SA de CV: Competitive Position 2015
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 3 Henkel Mexicana SA de CV: Key Facts
  Summary 4 Henkel Mexicana SA de CV: Operational Indicators
Competitive Positioning
  Summary 5 Henkel Mexicana SA de CV: Competitive Position 2015
Industrias Alen SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 6 Industrias ALEn SA de CV: Key Facts
Competitive Positioning
  Summary 7 Industrias ALEn SA de CV: Competitive Position 2015
Procter & Gamble De México SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 8 Procter & Gamble de México: Key Facts
  Summary 9 Procter & Gamble de México: Operational Indicators
Competitive Positioning
  Summary 10 Procter & Gamble de México: Competitive Position 2015
Executive Summary
Home Care Posts Single-digit Value Growth in 2015
Laundry Care Is the Biggest Category Within Home Care
Home Care in Mexico Is Dominated by International Companies
Traditional Grocery Retailers Continues To Be A Relevant Channel for Home Care
Home Care Expects Further Development in Coming Years
Key Trends and Developments
Home Care Consumption Habits Show Significant Variations Depending on the Household Income Level
Multifunctional Home Care Products Become Increasingly Common
Laundry Care Research and Development Prioritises Water Saving
Market Indicators
  Table 11 Households 2010-2015
Market Data
  Table 12 Sales of Home Care by Category: Value 2010-2015
  Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 14 NBO Company Shares of Home Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 17 Distribution of Home Care by Format: % Value 2010-2015
  Table 18 Distribution of Home Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 11 Research Sources
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