Surface Care in Mexico

Date: January 12, 2017
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S42A6DC5EBCEN
Leaflet:

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The presence of various diseases in some regions of Mexico such as AH1N1 or Zika, along with the increase in pollution, is leading consumers to be more thorough when cleaning their homes and the products they choose to do this with. Consumers look for different specialist surface cleaners that also act as disinfectants, leaving aroma and price behind in priority. There is a growing trend by local consumers in the mid- to high-income segments to take great care over their cleaning habits and they...

Euromonitor International's Surface Care in Mexico market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Colgate-Palmolive De México SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 1 Colgate-Palmolive de México SA de CV: Key Facts
Competitive Positioning
  Summary 2 Colgate-Palmolive de México SA de CV: Competitive Position 2016
Henkel Mexicana SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 3 Henkel Mexicana SA de CV: Key Facts
  Summary 4 Henkel Mexicana SA de CV: Operational Indicators
Competitive Positioning
  Summary 5 Henkel Mexicana SA de CV: Competitive Position 2016
Procter & Gamble De México SA De Cv in Home Care (mexico)
Strategic Direction
Key Facts
  Summary 6 Procter & Gamble de México SA de CV: Key Facts
  Summary 7 Procter & Gamble de México SA de CV: Operational Indicators
Competitive Positioning
  Summary 8 Procter & Gamble de México SA de CV: Competitive Position 2016
Executive Summary
Home Care Displays Better Performance in 2016
Emerging Categories Are Gaining in Popularity
Home Care Is Led by Four Manufacturers
Store-based Retailing Remains As the Most Important Distribution Channel
Home Care Expects A Positive Stable Performance Over the Forecast Period
Key Trends and Developments
Consumers Demand Home Care That Eliminates Outbreak of Viruses
Supermarkets Faces New Competitors
Prices of Home Care Will Be Influenced by the Weakness of the Mexican Peso
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 NBO Company Shares of Home Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 17 Distribution of Home Care by Format: % Value 2011-2016
  Table 18 Distribution of Home Care by Format and Category: % Value 2016
  Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 9 Research Sources












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