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Surface Care in Japan

February 2020 | 15 pages | ID: SF508F75931EN
Euromonitor International Ltd

US$ 990.00

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The increasingly hectic lifestyles of Japanese consumers, made all the busier by increasing female participation in the paid workforce, mean that the only opportunities that many households have for floor cleaning come at night. With vacuum cleaners being considered too noisy for night-time cleaning, wipes are often used as a substitute, especially as many Japanese homes are small and wipes are suitable for typical flooring materials, such as wood. However, people living in larger houses tend to...

Euromonitor International's Surface Care in Japan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Wipes Find Favour Among Busy Consumers
Onvenient Cleaning Solutions Supports the Growth of Bathroom Cleaners
Consumers Becoming More Conscious of the Need for Good Hygiene
Competitive Landscape
Kao Cleans Up With Dominance in Home Care Wipes
Negative Perception of Scouring Agents Sees Lion and Kao Exit the Category
Johnson and Lion Fight It Out for Second Place
Category Data
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
Executive Summary
Convenience and Efficacy the Main Focus When It Comes To Home Care in Japan
Home Care Helping To Remove Bad Smells
Kao Retains Crown As King of Home Care in Japan
Concentrated Formulas the Focus of New Product Development
Concerns Over Health and Hygiene Set To Drive Growth in Home Care
Market Data
Table 11 Sales of Home Care by Category: Value 2014-2019
Table 12 Sales of Home Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Home Care: % Value 2015-2019
Table 14 LBN Brand Shares of Home Care: % Value 2016-2019
Table 15 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 16 Distribution of Home Care by Format: % Value 2014-2019
Table 17 Distribution of Home Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Home Care by Category: Value 2019-2024
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources


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