Surface Care in Indonesia

Date: May 12, 2017
Pages: 21
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SE8558BC47EEN
Leaflet:

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Demand for surface care continued to increase in Indonesia in 2016, with growth in the category supported by growth in the country’s housing market, along with rising urbanisation. More consumers are moving to houses and apartments in bigger cities and they are becoming more sophisticated when it comes to cleaning their homes. Indonesian people are generally becoming more willing to spend more on various surface care products in order to keep their homes clean.

Euromonitor International's Surface Care in Indonesia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Sayap Mas Utama Pt in Home Care (indonesia)
Strategic Direction
Key Facts
  Summary 1 Sayap Mas Utama PT: Key Facts
Competitive Positioning
  Summary 2 Sayap Mas Utama PT: Competitive Position 2016
Unilever Indonesia Tbk Pt in Home Care (indonesia)
Strategic Direction
Key Facts
  Summary 3 Unilever Indonesia Tbk PT: Key Facts
  Summary 4 Unilever Indonesia Tbk PT: Operational Indicators
Competitive Positioning
  Summary 5 Unilever Indonesia Tbk PT: Competitive Position 2016
Executive Summary
Faster Volume Growth But Slower Current Value Growth Posted in 2016
Consumers Shifting To More Affordable Products
Rising Activity Among the Key Home Care Players
Increasing Value Share of Modern Grocery Retailers Outlets
Brighter Years Expected for Home Care Products
Key Trends and Developments
High Price Increases in Many Categories Creates Rising Demand for Refill Packs and Products in Smaller Pack Sizes
Home Care Products Become More Specific, Answering Different Consumers' Needs
Modern Grocery Retailers Dominate Home Care Distribution
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 13 Distribution of Home Care by Format: % Value 2011-2016
  Table 14 Distribution of Home Care by Format and Category: % Value 2016
  Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Definitions
Sources
  Summary 6 Research Sources
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