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Surface Care in India

May 2020 | 19 pages | ID: S5AD594A9E7EN
Euromonitor International Ltd

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Home care disinfectants continued to account for most sales of surface care in India with only limited interest and awareness in the other products available. Consumers have become increasingly aware and concerned about health and hygiene with this being driven in part by marketing campaigns by the leading brands. For example, to coincide with the launch of its Dettol Disinfectant Spray in December 2019, Reckitt Benckiser (India) Ltd also launched its #CleanIsNotGermFree campaign. This was the f...

Euromonitor International's Surface Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Hygiene awareness campaigns boost demand
Bathroom cleaners has potential as concerns over the harmful effects of phenyl grow
Multipurpose cleaners providing value and convenience
COMPETITIVE LANDSCAPE
Reckitt Benckiser dominates thanks to reputation for being tough on germs and stains
Private label looking to gain ground with value proposition
Grocery retailers dominate distribution
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Surface Care: % Value 2015-2019
Table 4 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 5 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care on the rise as hygiene awareness grows
Players target both ends of the price spectrum as they look to add value and increase penetration
Home care remains a consolidated category with strong investment from the leading players
Traditional grocery retailers dominate but the landscape is gradually changing as consumers go in search of convenience
Increased hygiene awareness key to the development of home care
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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