Surface Care in Pakistan

February 2024 | 16 pages | ID: SC528C6B74BEN
Euromonitor International Ltd

Abstracts

In 2023, surface care witnessed strong retail volume growth, as well as very fast retail current value sales growth, albeit the latter was supported by the impact of high inflationary pressure on prices. Retail volume demand was driven by a continued focus on cleanliness and preventative hygiene in the aftermath of the COVID-19 pandemic. Heightened consumer awareness of illnesses and diseases, including flu and viral infections, has led to the widespread adoption of surface care products in Paki...

Euromonitor International's Surface Care in Pakistan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Surface Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Surface Care in Pakistan
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

SURFACE CARE IN PAKISTAN
KEY DATA FINDINGS

2023 DEVELOPMENTS

Demand rises as consumers continue to focus on cleanliness and hygiene in 2023
Dettol rides consumer loyalty and widespread accessibility to gain retail value share in 2023
Specialised options like bathroom cleaners and floor cleaners continue to win over consumers
PROSPECTS AND OPPORTUNITIES
More general types to lead but specialised options are set to increase their penetration
Players to invest in marketing and distribution to drive consumers towards brands
Awareness of surface care is set to rise in rural households
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Surface Care: % Value 2019-2023
Table 4 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 5 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN PAKISTAN
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Distribution of Home Care by Format: % Value 2018-2023
Table 13 Distribution of Home Care by Format and Category: % Value 2023
Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources