Surface Care in New Zealand

Date: April 4, 2017
Pages: 26
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S76CECE93E5EN
Leaflet:

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Environmental concerns continued to influence surface care in 2016, most obviously evidenced by the strong growth in green brands such as Ecostore and Earthwise, which was more visually noticeable by the increasing level of shelf space allocated to the brands and their overall in-store presence. Additionally, increasing consumer concerns over the environmental impact of wipes, due to increasing media attention regarding the matter, resulted in subdued growth for the category.

Euromonitor International's Surface Care in New Zealand market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Beauty Engineered for Ever Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 1 Beauty Engineered For Ever Ltd: Key Facts
Competitive Positioning
  Summary 2 Beauty Engineered For Ever Ltd: Competitive Position 2016
Earthwise Group in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 3 Earthwise Group: Key Facts
Competitive Positioning
  Summary 4 Earthwise Group: Competitive Position 2016
Ecostore Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 5 Ecostore Ltd: Key Facts
Competitive Positioning
  Summary 6 Ecostore Ltd: Competitive Position 2016
Quantum Pacific Ltd in Home Care (new Zealand)
Strategic Direction
Key Facts
  Summary 7 Quantum Pacific Ltd: Key Facts
Competitive Positioning
  Summary 8 Quantum Pacific Ltd: Competitive Position 2016
Executive Summary
Competitive Retail Environment Inhibits Value Sales Growth
Fragrance Drives Development
Reckitt Benckiser Continues To Lead Home Care
Supermarket Dominance Continues
Housing Boom Expected To Drive Growth
Key Trends and Developments
Rise of 'green' Fragrances
Convenience Trends Cannibalise Some Categories
Dominance of Supermarkets Continues
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 NBO Company Shares of Home Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 16 Distribution of Home Care by Format: % Value 2011-2016
  Table 17 Distribution of Home Care by Format and Category: % Value 2016
  Table 18 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 19 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 9 Research Sources
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