Surface Care in Macedonia

Date: February 9, 2018
Pages: 15
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S29C7885AA8EN
Leaflet:

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During the review period Macedonia continued to witness a significant expansion in the number of living and work spaces amidst rising urbanisation. This trend continues to increase the consumption of surface care, despite the economic hardships of the population. Wood, parquet and laminates are the main flooring surfaces, while wood, plywood and medium density fibreboard (MDF) are the most popular for furniture. Bathrooms and balconies/loggias are typically tiled with ceramic tiles. All these ma...

Euromonitor International's Surface Care in Macedonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Urbanisation Boosts Surface Care Sales
Specialised Products Register the Fastest Growth Rates in 2017
Growing Competition and Significant Innovation
Competitive Landscape
Pronto and Mr Muscle Underpin SC Johnson & Son's Leadership
Some Private Label Development in 2017
International Players Overwhelmingly Dominate Surface Care in Macedonia
Category Data
  Table 1 Sales of Surface Care by Category: Value 2012-2017
  Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
  Table 7 Forecast Sales of Surface Care by Category: Value 2017-2022
  Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Continues To Grow Despite Economic Hardship in 2017
Innovation Focuses on Laundry Care and Surface Care
Strong International Presence in Home Care
Modern Grocery Retailers Dominate Home Care
Key New Product Launches To Stimulate Positive Growth in the Forecast Period
Market Indicators
  Table 9 Households 2012-2017
Market Data
  Table 10 Sales of Home Care by Category: Value 2012-2017
  Table 11 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 12 NBO Company Shares of Home Care: % Value 2013-2017
  Table 13 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 14 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 15 Distribution of Home Care by Format: % Value 2012-2017
  Table 16 Distribution of Home Care by Format and Category: % Value 2017
  Table 17 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 18 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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