Surface Care in Kenya

Date: April 17, 2017
Pages: 14
Price:
US$ 990.00 US$ 792.00
Offer valid until July 31, 2017!
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SB3A9A8FDB4EN
Leaflet:

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Surface care increased by 11% in current value terms in 2016, to reach sales of KES1.1 billion. The category continued to record strong growth as consumers increasingly demanded products that offer high effectiveness and/or some added benefits, such as protection of the surface, antibacterial properties or easy application. Cleaning products with disinfecting ingredients as well as products in convenient packaging, such as trigger sprays, were increasingly in demand at the end of the review peri...

Euromonitor International's Surface Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 4 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 5 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Executive Summary
Mixed Economic Fortunes Dent Consumer Spending on Home Care
Lack of Developed Hygiene Facilities and Infrastructure Hinder Growth of Some Home Care Categories
Multinationals and Locals Compete for Share in the Kenyan Home Care Market
Supermarkets Retains Its Popularity for Home Care Sales
Growth Expected To Continue Thanks To Rising Disposable Incomes
Market Indicators
  Table 7 Households 2011-2016
Market Data
  Table 8 Sales of Home Care by Category: Value 2011-2016
  Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 10 NBO Company Shares of Home Care: % Value 2012-2016
  Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 12 Distribution of Home Care by Format: % Value 2011-2016
  Table 13 Distribution of Home Care by Format and Category: % Value 2016
  Table 14 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 15 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources












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