Surface Care in Ireland

Date: February 9, 2016
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S7FE2E8E1E3EN
Leaflet:

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Overall, surface care declined slightly in current value terms in 2015 to reach €35 million. Despite an increase in consumer confidence, little evidence of this was seen within surface care as consumers continued to buy products that were on promotion or else traded down to private label varieties. Surface care excluding wipes saw a better performance with current value growth of 1% in 2015. Basic cleaning products continue to see strong demand, as well as multi-purpose cleaning products which...

Euromonitor International's Surface Care in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2010-2015
  Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Aldi Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
  Summary 1 Aldi Ireland Ltd: Key Facts
  Summary 2 Aldi Ireland Ltd: Operational Indicators
Production
Private Label
  Summary 3 Aldi Ireland Ltd: Private Label Portfolio
Killeen Ltd in Home Care (ireland)
Strategic Direction
Key Facts
  Summary 4 Killeen Ltd: Key Facts
Competitive Positioning
  Summary 5 Killeen Ltd: Competitive Position 2015
Procter & Gamble (mfg) Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
  Summary 6 Procter & Gamble (Mfg) Ireland Ltd: Key Facts
  Summary 7 Procter & Gamble (Mfg) Ireland Ltd: Operational Indicators
Competitive Positioning
  Summary 8 Procter & Gamble (Mfg) Ireland Ltd: Competitive Position 2015
Reckitt Benckiser Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
  Summary 9 Reckitt Benckiser Ireland Ltd: Key Facts
Competitive Positioning
  Summary 10 Reckitt Benckiser Ireland Ltd: Competitive Position 2015
Unilever Ireland Ltd in Home Care (ireland)
Strategic Direction
Key Facts
  Summary 11 Unilever Ireland Ltd: Key Facts
  Summary 12 Unilever Ireland Ltd: Operational Indicators
Competitive Positioning
  Summary 13 Unilever Ireland Ltd: Competitive Position 2015
Executive Summary
Sales Remain Weak Within Home Care
Brand Loyalty Falling in Many Categories
Innovation Lacking Within Several Categories
Shift in Distribution From Supermarkets To Discounters
Growth Expected To Return Over the Forecast Period
Key Trends and Developments
Recession Ends But Does Not Help Home Care Sales
Irish Consumers Continue To Overdose on Laundry Detergent
A Lack of Innovation Benefits Private Label Sales
Market Indicators
  Table 11 Households 2010-2015
Market Data
  Table 12 Sales of Home Care by Category: Value 2010-2015
  Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 14 NBO Company Shares of Home Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 17 Distribution of Home Care by Format: % Value 2010-2015
  Table 18 Distribution of Home Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 14 Research Sources
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