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Surface Care in Hong Kong, China

February 2020 | 5 pages | ID: S909E85EB52EN
Euromonitor International Ltd

US$ 990.00

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Starter kits/sweepers/sticks (dry electro-static) grew strongly in 2019, as the category benefited from the fact that hard wood and tiles are prominent flooring choices in Hong Kong because of the hot and humid weather. In fact, tiles are increasingly taking over from wood flooring because of relative cost, durability and ease of cleaning. Starter kits/sweepers/sticks (dry electro-static) is also seeing growth supported by consumers’ appreciation of its versatility. As well as their primary dry...

Euromonitor International's Surface Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Starter kits/sweepers/sticks (dry electro-static) compatible with Hong Kong flooring
Consumers appreciate multi-functional products
Supermarkets dominate, but variety stores and e-commerce growing
COMPETITIVE LANDSCAPE
Cif expands share through focus on multi-purpose products
Zhang Da Shi Magic Wiper benefits from competitive pricing
Dettol increases leading share in home care disinfectants
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Evolving lifestyles and attitudes changing the character of demand
Pressure on domestic storage space influencing demand
Japanese brands growing in popularity
Growing emphasis on multi-functionality
Continued growth shaped by changing demand
MARKET INDICATORS
Table 11 Households 2014-2019
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2014-2019
Table 13 Sales of Home Care by Category: % Value Growth 2014-2019
Table 14 NBO Company Shares of Home Care: % Value 2015-2019
Table 15 LBN Brand Shares of Home Care: % Value 2016-2019
Table 16 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 17 Distribution of Home Care by Format: % Value 2014-2019
Table 18 Distribution of Home Care by Format and Category: % Value 2019
Table 19 Forecast Sales of Home Care by Category: Value 2019-2024
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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