Surface Care in Hong Kong, China

Date: February 19, 2019
Pages: 16
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S909E85EB52EN
Leaflet:

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Whilst there are a plethora of surface cleaners with specific cleaning purposes, consumers in Hong Kong prefer to have one product for multiple purposes. According to trade sources, sales of cleaning products with specific purposes (such as window/glass cleaners, kitchen cleaners, bathroom cleaners, etc.) were flat; mainly because families used multipurpose cleaners instead of single-purpose products, especially younger and smaller families. Consumers who still used single-purpose products mainl...

Euromonitor International's Surface Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Multipurpose Cleaners Attract Attention
Wash and Wax Floor Cleaners Declines As Demand for Wood Flooring Decreases
Home Care Disinfectants Grows Due To Health Concerns
Competitive Landscape
Dettol Continues To Lead Home Care Disinfectants
Cif Focuses Its Efforts on Multipurpose Cleaners
Unilever Hong Kong Leads Surface Care, Which Is A Consolidated Category
Category Data
  Table 1 Sales of Surface Care by Category: Value 2013-2018
  Table 2 Sales of Surface Care by Category: % Value Growth 2013-2018
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2013-2018
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2013-2018
  Table 5 NBO Company Shares of Surface Care: % Value 2014-2018
  Table 6 LBN Brand Shares of Surface Care: % Value 2015-2018
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2018
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2018
  Table 9 Forecast Sales of Surface Care by Category: Value 2018-2023
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2018-2023
Executive Summary
Households in Hong Kong Prefer Multipurpose Cleaning Solutions
the Predisposition Towards Japanese Brands
Airborne Home Care Products Are Not Popular Amongst Consumers
Supermarkets Remains the Largest Sales Channel; Internet Retailing Catches Up
Smaller Products Are Preferred in Light of the Limited Living Space in Hong Kong
Market Indicators
  Table 11 Households 2013-2018
Market Data
  Table 12 Sales of Home Care by Category: Value 2013-2018
  Table 13 Sales of Home Care by Category: % Value Growth 2013-2018
  Table 14 NBO Company Shares of Home Care: % Value 2014-2018
  Table 15 LBN Brand Shares of Home Care: % Value 2015-2018
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2013-2018
  Table 17 Distribution of Home Care by Format: % Value 2013-2018
  Table 18 Distribution of Home Care by Format and Category: % Value 2018
  Table 19 Forecast Sales of Home Care by Category: Value 2018-2023
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
  Summary 1 Research Sources
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