Surface Care in Greece

Date: March 24, 2015
Pages: 27
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S8F17E223E2EN
Leaflet:

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Surface Care in Greece
Concentrated products were the focus of new developments in surface care in 2014, with manufacturers introducing products that promised advanced efficiency with a smaller amount of product. Consumers though did not respond to the trend so far, with fragrance and price remaining their priorities when choosing a product.

Euromonitor International's Surface Care in Greece market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2009-2014
  Table 2 Sales of Surface Care by Category: % Value Growth 2009-2014
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2009-2014
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2009-2014
  Table 5 NBO Company Shares of Surface Care: % Value 2010-2014
  Table 6 LBN Brand Shares of Surface Care: % Value 2011-2014
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2010-2014
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2014
  Table 9 Forecast Sales of Surface Care by Category: Value 2014-2019
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2014-2019
Eureka Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 1 Eureka Hellas SA: Key Facts
Summary 2 Eureka Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Eureka Hellas SA: Competitive Position 2014
Gr Sarantis SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 4 GR Sarantis SA: Key Facts
Summary 5 GR Sarantis SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Sarantis SA: Competitive Position 2014
Procter & Gamble Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Hellas SA: Key Facts
Summary 8 Procter & Gamble Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Procter & Gamble Hellas SA: Competitive Position 2014
Rolco Bianil SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 10 Rolco Bianil SA: Key Facts
Summary 11 Rolco Bianil SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Rolco Bianil SA: Competitive Position 2014
Unilever Hellas SA in Home Care (greece)
Strategic Direction
Key Facts
Summary 13 Unilever Hellas SA: Key Facts
Summary 14 Unilever Hellas SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Unilever Hellas SA: Competitive Position 2014
Executive Summary
Home Care Continues To Record Negative Growth
Financially-strapped Consumers Rationalise Their Purchases
Private Label Growth Hindered by Promotional Activities for Branded Products
Hypermarkets Continues To Lose Share in 2014
Home Care Set To Attract High Investment Over the Forecast Period
Key Trends and Developments
Aggressive Discounting Restricts Value Growth
Migration To Private Label Slows
Multi-purpose Products Are To the Forefront of Development
Market Indicators
  Table 11 Households 2009-2014
Market Data
  Table 12 Sales of Home Care by Category: Value 2009-2014
  Table 13 Sales of Home Care by Category: % Value Growth 2009-2014
  Table 14 NBO Company Shares of Home Care: % Value 2010-2014
  Table 15 LBN Brand Shares of Home Care: % Value 2011-2014
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2009-2014
  Table 17 Distribution of Home Care by Format: % Value 2009-2014
  Table 18 Distribution of Home Care by Format and Category: % Value 2014
  Table 19 Forecast Sales of Home Care by Category: Value 2014-2019
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 16 Research Sources


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