Surface Care in Germany
In 2023, greater time spent outside of the home following the easing of pandemic restrictions further dragged on demand for surface care in Germany, resulting in volume sales dipping below 2019 levels. On the other hand, value sales continued to rise during the year, influenced by the ongoing impact of inflation, which forced players to increase their retail prices. The cost of raw materials such as chemicals, along with packaging, became more expensive, forcing players to pass on these costs to...
Euromonitor International's Surface Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Surface Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Surface Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Surface Care in Germany
Euromonitor International
April 2024
LIST OF CONTENTS AND TABLES
SURFACE CARE IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surface care value growth driven by further unit price rises in 2023
Interest in multi-purpose cleaners driven by demand for versatility
Private label gains ground in task-specific cleaners but dominates all purpose cleaning wipes
PROSPECTS AND OPPORTUNITIES
Surface care to remain relevant over forecast period due to heightened hygiene awareness and habit persistence
Multi-purpose cleaners to drive future growth
Private label to further benefit from ongoing price sensitivity in 2024
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2018-2023
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2018-2023
Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Home Care: % Value 2019-2023
Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 17 Distribution of Home Care by Format: % Value 2018-2023
Table 18 Distribution of Home Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
Euromonitor International
April 2024
LIST OF CONTENTS AND TABLES
SURFACE CARE IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Surface care value growth driven by further unit price rises in 2023
Interest in multi-purpose cleaners driven by demand for versatility
Private label gains ground in task-specific cleaners but dominates all purpose cleaning wipes
PROSPECTS AND OPPORTUNITIES
Surface care to remain relevant over forecast period due to heightened hygiene awareness and habit persistence
Multi-purpose cleaners to drive future growth
Private label to further benefit from ongoing price sensitivity in 2024
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2019-2023
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2023
Table 9 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
Home care in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 11 Households 2018-2023
MARKET DATA
Table 12 Sales of Home Care by Category: Value 2018-2023
Table 13 Sales of Home Care by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Home Care: % Value 2019-2023
Table 15 LBN Brand Shares of Home Care: % Value 2020-2023
Table 16 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 17 Distribution of Home Care by Format: % Value 2018-2023
Table 18 Distribution of Home Care by Format and Category: % Value 2023
Table 19 Forecast Sales of Home Care by Category: Value 2023-2028
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources