Surface Care in Germany

Date: April 20, 2016
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S03C5E50177EN
Leaflet:

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High hygiene standards remain important in German households. This was not, however, reflected in the decline in value sales in Germany in 2015. When looking at a category-specific level, the slight decline can in large part be attributed to the continuously negative development of refill wipes/pads in value terms, as well as to declines in sales in most surface-specific wipes categories, such as window/glass wipes and furniture polish wipes. Showing a high level of saturation and maturity,...

Euromonitor International's Surface Care in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2010-2015
  Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH & Co Kg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 1 dm-Drogerie Markt GmbH & Co KG: Key Facts
Internet Strategy
  Summary 2 dm-Drogerie Markt GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
  Summary 3 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 4 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2015
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
  Summary 5 Henkel AG & Co KGaA: Key Facts
Competitive Positioning
  Summary 6 Henkel AG & Co KGaA: Competitive Position 2015
Procter & Gamble Germany GmbH & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
  Summary 7 Procter & Gamble Germany GmbH & Co Operations oHG: Key Facts
Competitive Positioning
  Summary 8 Procter & Gamble Germany GmbH & Co Operations oHG: Competitive Position 2015
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
  Summary 9 Reckitt Benckiser Deutschland GmbH: Key Facts
Competitive Positioning
  Summary 10 Reckitt Benckiser Deutschland GmbH: Competitive Position 2015
Executive Summary
Home Care in Germany Registers A Positive Value Performance in 2015
Convenience and Eco-friendliness Remain the Main Trends Driving Sales
Werner & Mertz Continues Its Success in the German Home Care Market
Discounters and Health and Beauty Specialist Retailers Are the Most Important Channels
Increasing Saturation, Resulting in Higher Competition, Is Expected To Limit Value Growth
Key Trends and Developments
Consumers' Demand for Convenience Drives Product Innovation
Growing Environmental Concerns Drive Sales of Eco-friendly Home Care Products
Henkel and Werner & Mertz Thrive in 2015
Market Indicators
  Table 11 Households 2010-2015
Market Data
  Table 12 Sales of Home Care by Category: Value 2010-2015
  Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 14 NBO Company Shares of Home Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 17 Distribution of Home Care by Format: % Value 2010-2015
  Table 18 Distribution of Home Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 11 Research Sources
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