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Surface Care in Brazil

February 2020 | 17 pages | ID: SC44A3A2841EN
Euromonitor International Ltd

US$ 990.00

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In surface care in Brazil, 2019 witnessed an ever-growing number of new formulation attributes, especially in multi-purpose cleaners. The extended number of novelties tapping into differentiation and specific needs supported value growth in surface care in 2019. Novelties have brought in ingredients that Brazilian consumers typically use: for example, Unilever’s new Cif product line contains household cleaning alcohol, while multi-purpose cleaner Veja Power Fusion from leading player Reckitt Ben...

Euromonitor International's Surface Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
New attributes and claims arise and drive value growth in surface care
Green cleaning and natural-based products hit surface care
Wipes resurges with distinct positioning
COMPETITIVE LANDSCAPE
Competition intensifies as multinationals bring in innovation
Brand and channel positioning refreshes low differentiation categories
Private label intensifies its footprint in low differentiation categories
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Surface Care: % Value 2015-2019
Table 4 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 5 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Environment of optimism weakens but an upward trend slowly benefits the home care industry
Polar opposite strategies target either frugality or premiumisation
Unilever and emerging small-batch disruptors refresh home care
Innovation shifts towards an environmentally-friendly approach
Home care faces the challenge of finding the right equation to expand the sustainability agenda
MARKET INDICATORS
Table 7 Households 2014-2019
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2014-2019
Table 9 Sales of Home Care by Category: % Value Growth 2014-2019
Table 10 NBO Company Shares of Home Care: % Value 2015-2019
Table 11 LBN Brand Shares of Home Care: % Value 2016-2019
Table 12 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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