Surface Care in Brazil

Date: February 7, 2018
Pages: 17
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: SC44A3A2841EN
Leaflet:

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Last year’s report highlighted how the economic crisis period in 2016 affected both consumer behaviour but, more broadly, Brazilian people’s lives. One habit that continued to be prominent in 2017 was social activity at home being more frequent in comparison to the years prior to the crisis. Kitchens and bathrooms are typically the rooms which require stronger cleansing power as result of more social activities. Consequently, cleaning products for the bathroom and kitchen recorded positive resul...

Euromonitor International's Surface Care in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Task-specific Products Will Continue To Gain Penetration
Multi-purpose Cleaners Suffer Competition From Other Price-orientated Categories
Consumers Opting for Lower-priced Products
Competitive Landscape
Reckitt Benckiser Continues To Lead
Low-end Categories Becoming More Fragmented
Category Data
  Table 1 Sales of Surface Care by Category: Value 2012-2017
  Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2014
  Table 5 NBO Company Shares of Surface Care: % Value 2013-2017
  Table 6 LBN Brand Shares of Surface Care: % Value 2014-2017
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2017
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2014-2017
  Table 9 Forecast Sales of Surface Care by Category: Value 2017-2022
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Consumers' Behaviour Resulting From the Economic Crisis Is Still Relevant
Concentrated Liquid Detergents Registers Robust Growth
High Concentration of Multinationals, But Strengthened Local Companies
Fragrance, Convenience and Cost-effectiveness, the Key Value Propositions
High Unmet Potential Due To Socioeconomic Indicators
Market Indicators
  Table 11 Households 2012-2017
Market Data
  Table 12 Sales of Home Care by Category: Value 2012-2017
  Table 13 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 14 NBO Company Shares of Home Care: % Value 2013-2017
  Table 15 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 17 Distribution of Home Care by Format: % Value 2012-2017
  Table 18 Distribution of Home Care by Format and Category: % Value 2017
  Table 19 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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