Surface Care in Belarus

February 2022 | 17 pages | ID: S92AC132B18EN
Euromonitor International Ltd

Abstracts

Surface care responded well to the COVID-19 pandemic in 2020, with current value sales growing notably. The main reason for this was due to the sudden awareness of hygiene. Consumers wanted to ensure their homes were properly clean and disinfected, as to reduce the chances of catching the virus. Likewise, with consumers spending more time at home throughout 2020, they were cleaning their homes much more frequently. In 2021, surface care will continue to perform well, seeing even stronger growth...

Euromonitor International's Surface Care in Belarus market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Surface Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SURFACE CARE IN BELARUS
KEY DATA FINDINGS
2021 DEVELOPMENTS
Surface care continues to perform well in 2021 due to raised hygiene awareness
Economising consumers opt for multipurpose cleaners
Henkel Rus OOO retains its leading position in a highly fragmented competitive landscape 
PROSPECTS AND OPPORTUNITIES
Ongoing growth, however, at a slower rate in 2022 and beyond
Price discounts and the economising trend hampers value growth in surface care
Growing competition from larger Russian players
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2016-2021
Table 2 Sales of Surface Care by Category: % Value Growth 2016-2021
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2016-2021
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2016-2021
Table 5 NBO Company Shares of Surface Care: % Value 2017-2021
Table 6 LBN Brand Shares of Surface Care: % Value 2018-2021
Table 7 Forecast Sales of Surface Care by Category: Value 2021-2026
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2021-2026
HOME CARE IN BELARUS
EXECUTIVE SUMMARY
Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2016-2021
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2016-2021
Table 11 Sales of Home Care by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Home Care: % Value 2017-2021
Table 13 LBN Brand Shares of Home Care: % Value 2018-2021
Table 14 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 15 Distribution of Home Care by Format: % Value 2016-2021
Table 16 Distribution of Home Care by Format and Category: % Value 2021
Table 17 Forecast Sales of Home Care by Category: Value 2021-2026
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources