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Surface Care in Guatemala

February 2024 | 18 pages | ID: S32D383D9D1EN
Euromonitor International Ltd

US$ 990.00

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While surface care registered double-digit percentage value growth, volume was more muted and was partly supported by continuing population growth. While multi-purpose cleaners continued to account for most value sales, bathroom cleaners were the best performers in terms of value growth. Colgate-Palmolive continues to have a strong lead and gained further value share in 2023. Its competitive prices as well as extensive distribution and ongoing innovation has cemented its position. However, local...

Euromonitor International's Surface Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Surface Care in Guatemala
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

SURFACE CARE IN GUATEMALA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Muted volume growth
Colgate-Palmolive launches Floral Sensation Fabuloso
New Xedex line of products launched in surface care
PROSPECTS AND OPPORTUNITIES
Colgate-Palmolive continues to lead
Other players also gain value share
Increased segmentation within surface care
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2018-2023
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2018-2023
Table 11 Sales of Home Care by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Home Care: % Value 2019-2023
Table 13 LBN Brand Shares of Home Care: % Value 2020-2023
Table 14 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 15 Distribution of Home Care by Format: % Value 2018-2023
Table 16 Distribution of Home Care by Format and Category: % Value 2023
Table 17 Forecast Sales of Home Care by Category: Value 2023-2028
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources


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