Surface Care in Estonia

February 2024 | 18 pages | ID: SD0836B3A15EN
Euromonitor International Ltd

Abstracts

In 2023, multi-purpose cleaners remained the largest segment in surface care and also registered the highest volume growth. With inflation still being high, consumers were price sensitive and appreciated the convenience and perceived value for money offered by multi-purpose cleaners. By opting for a single product, it can effectively replace several specialised cleaners. Though a much smaller product area, descales also performed well in terms of volume growth, as consumers look to prolong the l...

Euromonitor International's Surface Care in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Surface Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Surface Care in Estonia
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

SURFACE CARE IN ESTONIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Multi-purpose cleaners and descalers perform strongly
Colgate-Palmolive continues to lead surface care
New product development focuses on improved formulas and convenient packaging
PROSPECTS AND OPPORTUNITIES
Increased shift to specialised cleaners
Lidl poised to emerge as serious competitor
Gradual emergence of greener brands in surface care
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2018-2023
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Surface Care: % Value 2019-2023
Table 6 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 7 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN ESTONIA
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 9 Households 2018-2023
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2018-2023
Table 11 Sales of Home Care by Category: % Value Growth 2018-2023
Table 12 NBO Company Shares of Home Care: % Value 2019-2023
Table 13 LBN Brand Shares of Home Care: % Value 2020-2023
Table 14 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 15 Distribution of Home Care by Format: % Value 2018-2023
Table 16 Distribution of Home Care by Format and Category: % Value 2023
Table 17 Forecast Sales of Home Care by Category: Value 2023-2028
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources