Surface Care in Ecuador

February 2024 | 15 pages | ID: S5606E5026BEN
Euromonitor International Ltd

Abstracts

Surface care saw dynamic growth during the COVID-19 pandemic as consumers elevated cleaning routines in their homes, and used products to disinfect them on a regular basis. With the pandemic largely under control and virus concerns reduced, consumers, demand for surface care is falling. Nevertheless, retail volume and current value sales of surface care remain well above pre-pandemic levels, with many households still putting a stronger emphasis on home cleanliness in 2023.

Euromonitor International's Surface Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Surface Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Surface Care in Ecuador
Euromonitor International
February 2024

LIST OF CONTENTS AND TABLES

SURFACE CARE IN ECUADOR
KEY DATA FINDINGS

2023 DEVELOPMENTS

Many households still place a strong emphasis on home cleanliness in 2023
Lower level of investment spending
Hard discounters help keep prices down
PROSPECTS AND OPPORTUNITIES
Laundry products set to remain a key competitor
Innovation to generate value
Multi-purpose cleaners and disinfectants will continue to drive most sales in surface care
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2018-2023
Table 2 Sales of Surface Care by Category: % Value Growth 2018-2023
Table 3 NBO Company Shares of Surface Care: % Value 2019-2023
Table 4 LBN Brand Shares of Surface Care: % Value 2020-2023
Table 5 Forecast Sales of Surface Care by Category: Value 2023-2028
Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2023-2028
HOME CARE IN ECUADOR
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 7 Households 2018-2023
MARKET DATA
Table 8 Sales of Home Care by Category: Value 2018-2023
Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
Table 10 NBO Company Shares of Home Care: % Value 2019-2023
Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 13 Distribution of Home Care by Format: % Value 2018-2023
Table 14 Distribution of Home Care by Format and Category: % Value 2023
Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources