Surface Care in Denmark

Date: January 13, 2017
Pages: 28
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S73AB0B6155EN
Leaflet:

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One major trend for surface care in 2016 was that its maturity forced manufacturers to maintain high innovation levels. This resulted in a constant stream of new launches either purporting greater efficacy or addressing niche demands. An example of the latter is the re-launch of Ajax Fête des Fleurs in 2016 with a longer-lasting scent. It is claimed that this scent now lasts for more than 12 hours.

Euromonitor International's Surface Care in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2011-2016
  Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
  Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
  Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
  Summary 1 Matas A/S: Key Facts
  Summary 2 Matas A/S: Operational Indicators
Company Background
Private Label
  Summary 3 Matas A/S: Private Label Portfolio
Competitive Positioning
  Summary 4 Matas A/S: Competitive Position 2016
Nopa Nordic A/S in Home Care (denmark)
Strategic Direction
Key Facts
  Summary 5 Nopa Nordic A/S: Key Facts
  Summary 6 Nopa Nordic A/S: Operational Indicators
Production
  Summary 7 Nopa Nordic A/S: Production Statistics 2015
Private Label
Procter & Gamble Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
  Summary 8 Procter & Gamble Danmark A/S: Key Facts
  Summary 9 Procter & Gamble Danmark A/S: Operational Indicators
Competitive Positioning
  Summary 10 Procter & Gamble Danmark A/S: Competitive Position 2016
Reckitt Benckiser (scandinavia) A/S in Home Care (denmark)
Strategic Direction
Key Facts
  Summary 11 Reckitt Benckiser (Scandinavia) A/S: Key Facts
  Summary 12 Reckitt Benckiser (Scandinavia) A/S: Operational Indicators
Competitive Positioning
  Summary 13 Reckitt Benckiser (Scandinavia) A/S: Competitive Position 2016
Unilever Danmark A/S in Home Care (denmark)
Strategic Direction
Key Facts
  Summary 14 Unilever Danmark A/S: Key Facts
  Summary 15 Unilever Danmark A/S: Operational Indicators
Competitive Positioning
  Summary 16 Unilever Danmark A/S: Competitive Position 2016
Executive Summary
Home Care in Denmark Records Stable Value Growth
Removing the Chore From Cleaning
Multinationals Dominate
Grocery Retailers Is Dominant Distribution Channel
Low Value Growth Predicted for Home Care
Key Trends and Developments
Demand for Internet Retailing Is Booming
Single-person Households Dominate
Parallel Imports Make Inroads
Market Indicators
  Table 11 Households 2011-2016
Market Data
  Table 12 Sales of Home Care by Category: Value 2011-2016
  Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 14 NBO Company Shares of Home Care: % Value 2012-2016
  Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 17 Distribution of Home Care by Format: % Value 2011-2016
  Table 18 Distribution of Home Care by Format and Category: % Value 2016
  Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 17 Research Sources












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