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Surface Care in Costa Rica

April 2020 | 19 pages | ID: S3761A68699EN
Euromonitor International Ltd

US$ 990.00

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Surface care, which is considered one of the most relevant home care categories after laundry care, was characterised by additional segmentation and priced-based competition in 2019, as modern retailers – especially supermarkets and discounters – continued to gain more value share. Demand from a rising base of more affluent millennials was good news for more expensive specialised and environmentally friendly surface care products such as disinfectants and multi-purpose cleaners, with new product...

Euromonitor International's Surface Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Additional segmentation and priced-based competition characterise surface care in 2019
Surface care players take aggressive approach to promotional and discounting activities targeting consumers that are increasingly cautious with their budgets
In line with current trends, major brands are expected to increase their focus on developing specific products designed for specific tasks
COMPETITIVE LANDSCAPE
Top four players in surface care are multinationals with multiple advantages
As the competitive landscape is unusually consolidated, increased price-based competition and wider product availability is on the horizon
Domestic Florex company introduces a line of biotechnical cleaning products that work as “mini factories” to consume molecules of dirt and bad odours
CATEGORY DATA
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 7 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Value growth of home care continues to rise in Costa Rica, as players focus on producing environmentally friendly, natural-based and other value-added products
Dedicated to producing earth-friendly products, domestic player Florex initiates a bulk buying/refill programme and introduces a line of biotech products in 2019
With the exception of the domestic player Irex de Costa Rica, multinational players and brands dominate the competitive environment
As modern grocery retailers continue to dominate the Costa Rican home care market, players focus on gaining additional shelf presence
Future focus is set to remain on producing environmentally friendly, natural-based and highly functional home care products and striving to make them more affordable
MARKET INDICATORS
Table 9 Households 2014-2019
MARKET DATA
Table 10 Sales of Home Care by Category: Value 2014-2019
Table 11 Sales of Home Care by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Home Care: % Value 2015-2019
Table 13 LBN Brand Shares of Home Care: % Value 2016-2019
Table 14 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 15 Distribution of Home Care by Format: % Value 2014-2019
Table 16 Distribution of Home Care by Format and Category: % Value 2019
Table 17 Forecast Sales of Home Care by Category: Value 2019-2024
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research Sources


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