Surface Care in Costa Rica

Date: February 8, 2018
Pages: 11
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S3761A68699EN
Leaflet:

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The use of more efficient disinfecting formulae continued to characterise the offer in surface care in Costa Rica during 2016-2017. However, stronger and longer-lasting fragrance blends also gained attention amongst a broader base of high- and middle-income local consumers, who continued migrating towards added-value brands which provided more sophisticated usage experiences, leveraging similar emotional features as air care products. Besides disinfection and more sophisticated aroma blends, pro...

Euromonitor International's Surface Care in Costa Rica market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Disinfecting Claims and Stronger and More Sophisticated Fragrance Blends
Added-value Alternatives Find Opportunities Amongst Local Millennial Buyers Interested in Their Personal and Environmental Wellbeing
Multipurpose Surface Care Products Will Lose Relevance To More Specific Surface Care Options
Competitive Landscape
Traditional Competitors Continue To Dominate Value Sales
Meanwhile, New Proposals Find Appealing Niche Opportunities To Develop Brand Awareness
the Private Label Offer Gains Momentum With Walmart's Aggressive Penetration Campaign Targeting Middle- and High-income Buyers
Category Data
  Table 1 Sales of Surface Care by Category: Value 2012-2017
  Table 2 Sales of Surface Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2012-2017
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2012-2017
  Table 5 Forecast Sales of Surface Care by Category: Value 2017-2022
  Table 6 Forecast Sales of Surface Care by Category: % Value Growth 2017-2022
Executive Summary
Home Care Continues To See Increasing Polarisation, With the Rising Penetration of Private Label Brands and the Further Offer of Added-value Innovations
Global and Regional Players Increase Their Penetration in Most Categories, Using Their Strong Brand Awareness To Provide More Integrated Home Care Solutions
Major Players React To Private Label Proposals by Increasing Their Penetration Across Multiple Categories, Whilst Adopting More Aggressive Pricing Strategies
Modern Grocery Retailers Continue To Increase Their Relevance; Independent Small Grocers Capitalise on Their Convenient and Affordable Proposals
Innovation Should Continue To Gain Momentum, Along With Additional Segmentation Efforts and the Use of Multiple Functional Claims
Market Indicators
  Table 7 Households 2012-2017
Market Data
  Table 8 Sales of Home Care by Category: Value 2012-2017
  Table 9 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 10 Distribution of Home Care by Format: % Value 2012-2017
  Table 11 Distribution of Home Care by Format and Category: % Value 2017
  Table 12 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 13 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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