Surface Care in Austria

Date: January 26, 2016
Pages: 30
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S69165EB934EN
Leaflet:

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Surface Care in Austria
With an increasing number of people affected by various types of allergy, Austrian consumers are increasingly aware of the importance of hygiene albeit at home or personal hygiene. They thus increasingly opt for surface care products that enable them to keep their homes not only clean and tidy but also disinfected. Many consumers also face a lack of time due to busy lifestyles but still want clean households and increased hygiene and therefore look for products that are convenient and...

Euromonitor International's Surface Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Surface Care by Category: Value 2010-2015
  Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
  Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
  Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
  Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
  Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
  Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
  Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
  Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Dm-drogerie Markt GmbH & Co Kg in Home Care (austria)
Strategic Direction
Key Facts
  Summary 1 dm-Drogerie Markt GmbH & Co KG: Key Facts
  Summary 2 dm-Drogerie Markt GmbH & Co KG: Operational Indicators
Internet Strategy
  Summary 3 dm-Drogerie Markt GmbH & Co KG: Share of Sales Generated by Internet Retailing
Company Background
Private Label
  Summary 4 dm-Drogerie Markt GmbH & Co KG: Private Label Portfolio
Competitive Positioning
  Summary 5 dm-Drogerie Markt GmbH & Co KG: Competitive Position 2015
Henkel Central & Eastern Europe GmbH in Home Care (austria)
Strategic Direction
Key Facts
  Summary 6 Henkel Central & Eastern Europe GmbH: Key Facts
  Summary 7 Henkel Central & Eastern Europe GmbH: Operational Indicators
Competitive Positioning
  Summary 8 Henkel Central & Eastern Europe GmbH: Competitive Position 2015
Hofer Kg in Home Care (austria)
Strategic Direction
Key Facts
  Summary 9 Hofer KG: Key Facts
  Summary 10 Hofer KG: Operational Indicators
Production
Private Label
  Summary 11 Hofer KG: Private Label Portfolio
Reckitt Benckiser Austria GmbH in Home Care (austria)
Strategic Direction
Key Facts
  Summary 12 Reckitt Benckiser Austria GmbH: Key Facts
Competitive Positioning
  Summary 13 Reckitt Benckiser Austria GmbH: Competitive Position 2015
Executive Summary
Slight Slowdown in 2015 Compared To the Review Period
Compact and Green Products Continue To Benefit
Fierce Competition Persists in 2015 - Private Label Prevails
Grocery Retailers Continues To Thrive
Slight Improvement in Value Sales Anticipated
Key Trends and Developments
Home Maintenance Takes Up As Much Time As Part-time Employment
Compacted, Concentrated, Convenient, Eco-friendly and Green
Competition Continues With Private Label Unstoppable
Market Indicators
  Table 11 Households 2010-2015
Market Data
  Table 12 Sales of Home Care by Category: Value 2010-2015
  Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 14 NBO Company Shares of Home Care: % Value 2011-2015
  Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 17 Distribution of Home Care by Format: % Value 2010-2015
  Table 18 Distribution of Home Care by Format and Category: % Value 2015
  Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
  Summary 14 Research Sources
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