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Surface Care in Austria

February 2020 | 17 pages | ID: S69165EB934EN
Euromonitor International Ltd

US$ 990.00

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The hectic and stressful modern lifestyles of Austrians are seeing demand for more convenient and easy-to-use products continue to rise. Multifunctional, general-purpose products are particularly popular for some as it saves them money, space and shopping trips. Convenient sizes and packaging are also driving growth, such as trigger sprays, which are preferred to simple plastic bottles with liquid solution/concentrate that needs to be mixed with water. In floor and furniture care in particular m...

Euromonitor International's Surface Care in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Surface Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Multipurpose Cleaners Remain Popular As Consumers Look for Convenient and Easy-to-use Solutions
More Sophisticated Premium Surface Care Products Also Enjoying Rising Demand
Eco-friendly Products Continue To Grow
Competitive Landscape
Large Companies Continue To Dominate and Attract Consumers
Green Brands Such As Ecover and Frosch Are Performing Strongly
Private Label Has A Strong Presence But Is Losing Share in Surface Care
Category Data
Table 1 Sales of Surface Care by Category: Value 2014-2019
Table 2 Sales of Surface Care by Category: % Value Growth 2014-2019
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2014-2019
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Surface Care: % Value 2015-2019
Table 6 LBN Brand Shares of Surface Care: % Value 2016-2019
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2015-2019
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2019
Table 9 Forecast Sales of Surface Care by Category: Value 2019-2024
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2019-2024
Executive Summary
Home Care Continues Recording Positive Growth in 2019
Convenience and Effectiveness Still Key Factors, But Green Products Also on the Rise
Global Players Continue To Dominate Home Care
Multifunctionality and Innovation Driving New Product Launches
Positive Development Expected To Continue for Home Care
Market Data
Table 11 Sales of Home Care by Category: Value 2014-2019
Table 12 Sales of Home Care by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Home Care: % Value 2015-2019
Table 14 LBN Brand Shares of Home Care: % Value 2016-2019
Table 15 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 16 Distribution of Home Care by Format: % Value 2014-2019
Table 17 Distribution of Home Care by Format and Category: % Value 2019
Table 18 Forecast Sales of Home Care by Category: Value 2019-2024
Table 19 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources


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