Soaps and Detergents: Market Research Report

December 2011 | 206 pages | ID: SB7E00F511DEN
Global Industry Analysts, Inc

Abstracts

The global outlook series on Soaps and Detergents provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings.

The report offers an aerial view of the world soaps and detergents industry, and identifies major trends, issues, challenges and growth drivers.

Market discussions in the report are punctuated with 43 fact-rich market data tables.

Regional markets elaborated upon include United States, Canada, Japan, France, Germany, Italy, UK, Spain, Australia, China, India, Hong Kong, and Peru, among others.

Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 871 companies worldwide.

Contents

1.OVERVIEW

Introduction
Industry Overview
Industry Structure
Research and Development in Soaps and Detergents Industry
Fast Facts About Global Soaps and Detergents Market
Global Laundry Market Expands

Table 1. Global Recent Past, Current and Future Analysis Soaps and Detregents – US, Europe Asia-Pacific (including Japan) and Rest of World Independently Analyzed with Annual Sales in US$ Million for Years 2010 through 2015

Table 2. Global Soaps and Detergent Market (2011 & 2015): Percentage Breakdown of Value Sales by Region for US, Europe, Asia-Pacific (Including Japan) and Rest of World

Global Consumption of Soaps and Detergents

Table 3. Global Top Five Countries Ranked by Per Capita Consumption of Soaps in US$ (2010)

Table 4. Global Top Five Countries Ranked by Per Capita Consumption of Detergent in US$ (2010)

Competitive Scenario
Laundry Detergents

Table 5. Leading Players in Global Laundry Detergent Market (2010): Percentage Breakdown of Value Sales for Procter & Gamble, Unilever Group, Henkel and Others

Table 6. Leading Players in the Global Liquid Laundry Detergent Market (2010): Percentage Breakdown of Value Sales for Procter and Gamble Co., Church & Dwight Co., The Sun Products Corp., The Dial Corp., Private Labels and Others

Toilet Soaps
Dishwashing Products

Table 7. Leading Players in the Global Dishwashing Products Market (2010): Percentage Breakdown of Value Sales for Procter & Gamble, Reckitt Benckiser, Unilever Group and Others

2.MARKET TRENDS & ISSUES

Soaps and Detergents Industry Withstands Financial Crisis
Prices Continue to Impact Industry Prospects
Stable Demand Minimally Affects Surfactants Despite Recession
Alternative Chemical and Natural Substitutes to Surfactants
Affordability – The Buzz Word
Emerging Markets - New Hub for Manufacturers
Product Innovation to Drive Sales
Green Products to Remain Priority
Preferred Choice for Big as well as Smaller Players
Inclination Towards Cheaper and Renewable Ingredients on Rise
Drive Towards Earth Friendly Compounds
Tug of War Between Plant-Based and Petroleum-Based Feedstock
Compact Detergents to De-popularize Soda Ash Usage in the Western Markets
Products Continuously Reformulated
Convenience Needs: One of the Drivers
Focus on Add-on Features on Rise
Innovation - A Key Growth Driver
Teenagers: The Driving Force
Personal Care Products Manufacturers in Search of Greener Pastures
Innovation- A Key to Deal with Recession for Bath and Shower Products Segment
Growing Trend towards More Natural Care Products
Liquid Soaps and Shower Gels-Here to Stay
Bath Additives – A Necessity
Hand Sanitizers and Cleansers - New Arrivals
All-Time Importance of Bar Soaps
Multifunctional Products on Rise
Specialty Products: Providing A Personal Touch
Men: The Potential Consumer Segment
Children’s Bath Product Market - A Niche Segment
Packaging: Growing More Innovative
Fragranced Bath Products: Appealing to Aesthetics
Intense Endorsement Drives Growth for Luxury Soaps
Key Success Factors in the Market
High-End Product Line - The Mainstay for Household Cleaner Manufacturers
Issues Confronting the Soaps & Detergents Market
Hazardous Chemicals
Solid Waste
Disposal
Uncertainty Looming Large Over Raw Material Costs

3.PRODUCT OVERVIEW

Introduction
Personal Cleansing Products
Soap
Classification of Soaps
Bar Soaps
Deodorant Soaps
Medicated Soaps
Novelty Soaps
Liquid Soaps
Multi-Functional Role
Soap Manufacturing
Ingredients in Soap Preparation
Soap Making Methods
Cold Process
Hot Process
Purification
Finishing
History of Soap
Shower Gel
Heavy-Duty Hand Cleaning Products
Laundry Products
Detergents
Ingredients in Detergents
Biodegradability
Laundry Aids
Fabric Softeners
Features/Advantages of Fabric Softeners
Formulations of Fabric Softeners
Sheet Softeners
Silicone Technologies for Fabric Softeners
Silicone Technology and Fabric Care
Emphasis on Value Added Products
Rapid Growth in Demand for Fabric Softeners and Bleaches
Bleaches
Chlorine Bleach
Oxygen Bleach
Stain Removers
Fabric Fresheners
Fabric Whitener/Brightener
Bluing
UV-Protective Laundry Products
Dishwashing Products
Hand Dishwashing Products
Automatic Dishwasher Products
Detergents
Film Removers
Rinse Agents
Lime and Rust Removers
Suitability
Household Cleaning Products
All-Purpose Cleaners
Specialty Cleaners
Glass Cleaners
Metal Cleaners
Tile, Tub and Sink Cleaners
Toilet Bowl Cleaners
Abrasive Cleansers
Drain Openers
Multi-surface Cleaners
Oven Cleaners
Rug Shampoos
Raw Materials Scenario
Surfactants
Linear Alkylbenzene (LAB)
Zeolite
Sodium Tri-Poly Phosphate
Soda Ash
Protease Enzymes
Evolution of Detergent-Specific Enzymes
Bleaches
Bleaching Agents: The Case for Sodium Carbonate Peroxyhydrate
New Product: Persalt-based Bleaches
Sodium Percarbonates
Packaging
PET and C-PP Making Presence

4.MERGERS & ACQUISITIONS

5.STRATEGIC CORPORATE DEVELOPMENTS

6.PRODUCT INNOVATIONS/ INTRODUCTIONS

A REGIONAL MARKET PERSPECTIVE

1.THE UNITED STATES

Market Overview

Table 8. US Recent Past, Current and Future Analysis for Soaps and Detergents Market with Annual Sales in US$ Million for Years 2010 through 2015

Consolidation in the Detergents Market
Rising Raw Material Prices – A Detergent
Low-Priced Detergents Continue to Remain Popular Post-Recession
Laundry Product Makers Target Hispanics
Sustainability Brings About Revolutionary Change in Growth Trends
Laundry Detergent Tablets – Dependent on New Technology Washers
Heavy-Duty Laundry Detergent Market

Table 9. US Heavy-Duty Laundry Detergent Market (2010): Percentage Breakdown of Value Sales by Concentration for Regular, Single, Double and Triple

Experiencing Home Values
Competitive Scenario
Liquid Detergents

Table 10. Leading Players in US Liquid Detergent Market (2010): Percentage Breakdown of Value Sales for Procter & Gamble Co., Sun Products, Church & Dwight Co., Henkel, Private Labels and Others

Table 11. Leading Brands in US Liquid Detergent Market (2010): Percentage Breakdown of Value Sales for Tide, All, Arm & Hammer, Gain, Purex, and Others

Fading Demand for Liquid Fabric Softeners

Table 12. Leading Brands in the US Fabric Softener Market (2010): Percentage Breakdown of Sales s for Downy, Suavitel, Downy Simple Pleasures, Snuggle, Gain and Others

Soaps Market Scenario
Trade Statistics

Table 13. US Exports of Toilet Soap and Organic Preparations (Including Medicated Products) to Top 10 Destination Countries (2010) in US$ Million

Table 14. US Imports of Toilet Soap and Organic Preparations (Including Medicated Products) to Top 10 Origin Countries (2010) in US$ Million

Liquid Soaps
Looking Up

Table 15. Leading Players in the US Liquid Soap Market (2010): Percentage Breakdown of Value Sales for Church & Dwight Co., Dial Corp., Sun, Phoenix Brands and Others

Table 16. US Liquid Laundry Detergent Market (2010)-Percentage Breakdown of Sales Based on Price Segment

Table 17. Leading Players in the US Liquid Laundry Detergent Market (2010) in the Premium Products Category - Percentage Breakdown of Sales for P&G, Sun, Rickett Benkiser, Private Label and Others

Table 18. Leading Players in the US Liquid Laundry Detergent Market (2010) in Value-Added Products Category: Percentage Breakdown of Sales for Dial, Church & Dwight, Sun, Phoenix and Others

Private Label Liquid Hand Soaps Faring well
In New Form

Table 19. Leading Brands in US Hand Liquid Soaps Market (2010): Percentage Breakdown of Value Sales

Bar Soaps
Experiencing Sluggish Sales
Preference for Branded Products

Table 20. Leading Brands in the US Deodorant Soap Market (2010): Percentage Breakdown of Value Sales

Table 21. Leading Brands in US Non-Deodorant Bar Soaps Market (2009 & 2010): Percentage Breakdown of Volume Sales for Dove, Ivory, Dove Cool Moisture, Zest Hydrating Effects, Olay Body and Others

Table 22. Leading Brands in US Non-Deodorant Bar Soaps Market (2009 & 2010): Percentage Breakdown of Value Sales for Dove, Dove Cool Moisture, Ivory, Olay Body, Zest Hydrating Effects and Others

Consistent Product Activity
Bar Vs Liquid Soaps
Shower Gels
Becoming More Appealing
Targeting Teens
Body Washes Gaining Popularity
Hand Sanitizers
A New Category
Antibacterial Hand Sanitizers

Table 23. Leading Brands in the US Hand Sanitizer Market (2010): Percentage Breakdown of Value Sales for Purell, Germ-X, Gold Bond Ultimate, Clean ’n Natural, Dial, Private Labels and Others

Household Cleaning Products Overview
Green Household Cleaning Products in Demand
Top Four Leading Players in the US SoapsCleaning Products Market (2010)
Product Innovation-A Catching Trend in the US Soaps and Detergents Market
Dish Detergent

Table 24. Leading Players in the US Dish Soaps Market (2010): Percentage Breakdown of Value Sales for Procter & Gamble, Colgate-Palmolive, Sunlight, Private Labels and Others

Table 25. Leading Brands in the US Automatic Dishwasher Detergent Market (2010): Percentage Breakdown of Value Sales for Cascade, Cascade Action Pacs, Cascade Complete, Finish and Others

2.CANADA

Naturals: A Popular Theme
Trade Statistics

Table 26. Canadian Exports of Toilet Soap and Organic Preparations (Including Medicated Products) to Top 10 Destination Countries (2010)-In US$ Million

Table 27. Canadian Imports of Toilet Soap and Organic Preparations (Including Medicated Products) to Top 10 Origin Countries (2010)- In US$ Million

3.JAPAN

Bath: Signifying Cultural Value
Market Trends

4.EUROPE

Impact of Recession on Soaps and Detergents Market in Europe
Stability of the European Laundry Detergent Market
Current and Future Analysis

Table 28. Europe Recent Past, Current and Future Analysis for Soaps and Detergents Market – France, Germany, Italy, UK, Spain, Russia and Rest of Europe Independently Analyzed with Annual Sales in US$ Million for Years 2010 through 2015

Table 29. Europe Soaps and Detergent Market (2011 & 2015): Percentage Breakdown of Value Sales by Region for France, Geramny, Italy, UK, Spain, Russia and Rest of Europe

Bath and Shower Products: Gaining Appeal

4A.FRANCE

Market Trends

Table 30. France Recent Past, Current and Future Analysis for Soaps and Detergents Market with Annual Sales in US$ Million for Years 2010 through 2015

4B.GERMANY

Shower Products: Reigning Supreme
Market Trends

Table 31. Germany Recent Past, Current and Future Analysis for Soaps and Detergents Market with Annual Sales in US$ Million for Years 2010 through 2015

4C.ITALY

Market Overview
Bath Additives: Adapting to Changing Preferences
Current and Future Analysis

Table 32. Italy Recent Past, Current and Future Analysis for Soaps and Detergents Market with Annual Sales in US$ Million for Years 2010 through 2015

4D.THE UNITED KINGDOM

Laundry Products Market – An Overview

Table 33. UK Detergents, Household Cleaning and Maintenance Products Market (2010)- Percentage Breakdown of Value Sales by Product Category

Table 34. UK Personal Care Products Market (2010)-Percentage Breakdown of Value Sales by Product Category

Table 35. Leading Brands in the UK Laundry Detergent Market (2010): Percenatge Breakdown of Value Sales for Persil, Ariel, Bold 2-in-1, Surf, Daz, Fairy, Private Labels and Others

Fabric Care Market Displaying Innovative Trends
Fabric Care Detergents Market
Popular Claims Effect Sales of Detergents and Fabric Conditioners

Table 36. Leading Brands in UK Fabric Softener Market (2010): Percentage Breakdown of Value Sales for Comfort, Lenor, Fair, Private Labels and Others

Machine Detergents Market in UK is Booming
Factors Affecting Sales of Dishwashing Detergent Products

Table 37. Leading Brands in UK Dishwasher Detergent Market (2009 & 2010): Percentage Breakdown of Value Sales for Finish, Fairy, Glist and Others

Table 38. Leading Brands in UK Hand-Dishwashing Market (2009 & 2010): Percentage Breakdown of Value Sales for Fairy, Morning Fresh, Persil and Others

History of the British Soaps and Detergents Market
Modern Bathing Formats Drive Soap Products Market
Factors Responsible for Increasing Popularity of Shower Products in the UK
Popular Claims Affecting Sales of Soaps, Bath and Shower Products
Bath and Shower Market: High Growth Potential
Soap Saga
Body Washes
Soaps Lose Out Share
Declining Sales of Own-Label Brands
Market Trends

Table 39. UK Recent Past, Current and Future Analysis for Soaps and Detergents Market with Annual Sales in US$ Million for Years 2010 through 2015

4E.SPAIN

A Promising Market
Current and Future Analysis

Table 40. Spain Recent Past, Current and Future Analysis for Soaps and Detergents Market with Annual Sales in US$ Million for Years 2010 through 2015

Bath Gels: Accounting for Chunk of the Market
Bar Soaps: Assuming Less Importance
Added Features: More Appealing
Preference for Showers
Moderate Growth of the Laundry Detergent Market

4F.HUNGARY

Detergents Market Overview

5.ASIA-PACIFIC

Bar Soaps Dominate Bath and Shower Products Market
Detergents Market Overview
Current and Future Analysis

Table 41. Asia-Pacific Recent Past, Current and Future Analysis for Soaps and Detergents Market with Annual Sales in US$ Million for Years 2010 through 2015

Petrochemical-based and Oleochemical- based Detergents

5A.AUSTRALIA

Soaps and Detergents Industry Reaches Maturity
Bar Soaps: Leading Category

5B.CHINA

Laundry Products – A Key Sector
Laundry Market
Affluency in the Chinese Soaps and Synthetic Detergents Industry
Recovery and Expansion of the Detergent Products Industry
Soap Market: Experiencing Growth
Personal Care: Receiving More Importance
Primary Distributors

5C.INDIA

A Dynamic Growing Market for Laundry Products
Soap Manufacturing Giants Look to Lure Rural Population
Key Players in the Indian Detergent Markets and their Popular Brands

Table 42. Leading Players in the Indian Detergent Market (2010): Percentage Breakdown of Value Sales for Hindustan Unilever Ltd., Nirma, Ghari, Procter & Gamble, Henko, and Others

Eroding Margins Marr the Soap Industry
Body Wash and Shower Gels Market Looks Promising
Competitive Scenario
Toilet Soaps Dominate the Fast Moving Consumer Goods Market

Table 43. Leading Players in the Indian Soaps Market (2010): Percentage Breakdown of Value Sales for Hindustan Unilever Ltd, Nirma, Godrej, Wipro, Reckitt Benckiser and Others

Small Firms: A Potential Threat to Detergent Giants
Economy Sector: Popularity of Low-Priced Brands
Small Pack Products Category Witnesses Decline in Sales

5D.HONG KONG

Liquid Soaps Enjoy Significant Growth
Led by Global Players

6.LATIN AMERICA

Detergents Market in Mercosur Region

7.PERU

Toilet Soap Market

8.MIDDLE-EAST AND AFRICA

Household Care Products Market in Iran
South African Rural Soaps and Detergent Industry Forecast to Grow
Caustic Soda and Soaps and Detergents Market to Flourish in Africa
Global Directory