Skin Care - Romania

November 2011 | 34 pages | ID: S081D69DAD8EN
Euromonitor International Ltd

Abstracts

The skin care category continued to grow in 2010 mainly due to new innovative product launches. Dermo-cosmetics and organic products are becoming very popular, just as their sales through the pharmacies and beauty retailers increase. This trend is evident not only at the upper end of the mid-priced or premium segments, but also in mass products. The latter segment saw quite a few successful launches under the “nature-inspired” trend.

Euromonitor International's Skin Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Body Care, Facial Care, Hand Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Skin Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SKIN CARE IN ROMANIA

Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Skin Care by Category: Value 2005-2010
  Table 2 Sales of Skin Care by Category: % Value Growth 2005-2010
  Table 3 Face Masks: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2010
  Table 4 Facial Cleansers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2010
  Table 5 Facial Moisturisers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2010
  Table 6 Nourishers/Anti-Agers: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2010
  Table 7 Toners: Skin Whitening vs Non-Skin Whitening: % Value Breakdown 2007-2010
  Table 8 Skin Care Company Shares 2006-2010
  Table 9 Skin Care Brand Shares by GBN 2007-2010
  Table 10 Facial Moisturisers Brand Shares by GBN 2007-2010
  Table 11 Nourishers/Anti-agers Brand Shares by GBN 2007-2010
  Table 12 Firming/Anti-cellulite Body Care Brand Shares by GBN 2007-2010
  Table 13 General Purpose Body Care Brand Shares by GBN 2007-2010
  Table 14 Skin Care Premium Brand Shares by GBN 2007-2010
  Table 15 Forecast Sales of Skin Care by Category: Value 2010-2015
  Table 16 Forecast Sales of Skin Care by Category: % Value Growth 2010-2015
Elmi Prodfarm SRL in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 1 Elmi Prodfarm SRL: Key Facts
  Summary 2 Elmi Prodfarm SRL: Operational Indicators
Company Background
Competitive Positioning
  Summary 3 Elmi Prodfarm SRL: Competitive Position 2010
Farmec SA in Beauty and Personal Care (romania)
Strategic Direction
Key Facts
  Summary 4 Farmec SA: Key Facts
  Summary 5 Farmec SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 [Company name]: Competitive Position 2010
Executive Summary
Rural/urban Consumption Gap Offers Strong Growth Potential
Nature-inspired Products Gain Strength
Multinationals Maintain Leading Positions
Expansion of Retailing Will Drive Up Cosmetics' Sales
Key Trends and Developments
Direct Sellers Dominate the Rural Environment
Multinationals Dominant
Middle Income Segment Offers Highest Growth Potential
Pharmacies and Beauty Retailers Increase Share
Increasingly Demanding Consumers
Bio/natural Cosmetics Have A Strong Development Potential
Market Data
  Table 17 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 18 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 19 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 20 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 21 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 22 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 23 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 24 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 25 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 26 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 27 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 7 Research Sources