Sanitary Protection in Portugal

March 2023 | 21 pages | ID: SFFDC92F5FFEN
Euromonitor International Ltd

Abstracts

After a decline in 2020, the return to normality and busy lifestyles with consumers going out more and returning to offices and outdoor activities, resulted in fuller category recovery in 2022. The more frequent replacement of both tampons and towels, increasing use of pantyliners and the purchasing of more quality products all contributed to growth in the year. Moreover, inflationary pressures boosted value sales of sanitary protection products. Overall, increases in the cost of raw materials,...

Euromonitor International's Sanitary Protection in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sanitary Protection market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SANITARY PROTECTION IN PORTUGAL
KEY DATA FINDINGS
2022 DEVELOPMENTS
Inflationary pressures boost value sales of sanitary protection
Rising consumer awareness of sustainability sees manufacturers increasingly focus on developing more eco-friendly products
Procter & Gamble maintains its lead with strong brands across the category
PROSPECTS AND OPPORTUNITIES
Ageing population and little innovation set to impact future category performance
Private label growth due to improved quality, innovation and affordability
Limited impact of reusable options
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 3 Retail Sales of Tampons by Application Format: % Value 2017-2022
Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN PORTUGAL
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 8 Birth Rates 2017-2022
Table 9 Infant Population 2017-2022
Table 10 Female Population by Age 2017-2022
Table 11 Total Population by Age 2017-2022
Table 12 Households 2017-2022
Table 13 Forecast Infant Population 2022-2027
Table 14 Forecast Female Population by Age 2022-2027
Table 15 Forecast Total Population by Age 2022-2027
Table 16 Forecast Households 2022-2027
MARKET DATA
Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources