Sanitary Protection in Latvia

March 2023 | 20 pages | ID: SAC941C940FEN
Euromonitor International Ltd

Abstracts

Sanitary protection registered another strong increase in current value sales in 2022, after suffering from a decline in value sales due to lockdowns in 2020. Rising inflation led to an increase retail prices as manufacturers were unable to absorb soaring costs. With women going out more post-pandemic, sanitary protection was also more frequently used, with many consumers opting for more discrete products. Tampons showed the strongest value growth rate in 2022 with volume sales also performing w Euromonitor International's Sanitary Protection in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Sanitary Protection market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SANITARY PROTECTION IN LATVIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Growth of active lifestyles drives demand for tampons
Women seek comfort of slim/thin/ultra-thin towels with wings
Procter & Gamble Latvia leads in sanitary protection
PROSPECTS AND OPPORTUNITIES
Maturity of category and reusable options may hamper growth
The share of slim/thin/ultra-thin towels with wings will grow rapidly
Active lifestyles will support tampons category growth
CATEGORY DATA
Table 1 Retail Sales of Sanitary Protection by Category: Value 2017-2022
Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Retail Sanitary Protection: % Value 2018-2022
Table 4 LBN Brand Shares of Retail Sanitary Protection: % Value 2019-2022
Table 5 Forecast Retail Sales of Sanitary Protection by Category: Value 2022-2027
Table 6 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2022-2027
TISSUE AND HYGIENE IN LATVIA
EXECUTIVE SUMMARY
Tissue and hygiene in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for tissue and hygiene?
MARKET INDICATORS
Table 7 Birth Rates 2017-2022
Table 8 Infant Population 2017-2022
Table 9 Female Population by Age 2017-2022
Table 10 Total Population by Age 2017-2022
Table 11 Households 2017-2022
Table 12 Forecast Infant Population 2022-2027
Table 13 Forecast Female Population by Age 2022-2027
Table 14 Forecast Total Population by Age 2022-2027
Table 15 Forecast Households 2022-2027
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2018-2022
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2019-2022
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2017-2022
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2017-2022
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2022-2027
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources