Sanitary Protection in Germany

Date: April 2, 2018
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S9C70E5934FEN
Leaflet:

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Even though sanitary protection and female hygiene are still awkward topics that are not to be openly discussed for many German women, they remain relevant and important. German women, like many women in modern societies, are rather independent, leading as fulfilled and often hectic work and personal lives as men do. They therefore rely on good protection and high-quality products during their menstruation. This is not a new trend, however. German women have sought to use the best protection and..

Euromonitor International's Sanitary Protection in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Long Tradition of Female Hygiene Dampens Growth Potential
Large Variety of Products Stunts Growth Potential
Versatility and Misuse Represent Potential for Success
Competitive Landscape
Maturity Supports Stability in the Competitive Landscape
Comparability and Interchangeability Promote the Growth of Private Label
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2012-2017
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2012-2017
  Table 3 Retail Sales of Tampons by Application Format: % Value 2012-2017
  Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2013-2017
  Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2014-2017
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2017-2022
  Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene in Germany - A Mature Environment That Still Holds Potential
Success Is in the Detail - Extra Growth Through Premiumisation
the Air Continues To Thin for Leading Brand Manufacturers As Private Label Shares Grow
Tissue and Hygiene Remains In-store
Demographics and Designs Expected To Lead To Further Growth
Market Indicators
  Table 8 Birth Rates 2012-2017
  Table 9 Infant Population 2012-2017
  Table 10 Female Population by Age 2012-2017
  Table 11 Total Population by Age 2012-2017
  Table 12 Households 2012-2017
  Table 13 Forecast Infant Population 2017-2022
  Table 14 Forecast Female Population by Age 2017-2022
  Table 15 Forecast Total Population by Age 2017-2022
  Table 16 Forecast Households 2017-2022
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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