Sanitary Protection in Brazil

Date: April 5, 2017
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S369603C367EN
Leaflet:

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Sanitary protection performed relatively well during 2016, amidst a challenging economic scenario in Brazil. Most products in this category are classified as essential items for most Brazilian women, many of whom are loyal to brands they prefer. However, Brazil still offers plenty of room to increase volume sales in the coming years. Per capita consumption of sanitary protection amongst 12-54-year-old Brazilian women was 131 units per year in 2016, in line with the figure registered in Latin Ame...

Euromonitor International's Sanitary Protection in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Pantyliners, Sanitary Protection Including Intimate Wipes, Tampons, Towels.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Sanitary Protection market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Retail Sales of Sanitary Protection by Category: Value 2011-2016
  Table 2 Retail Sales of Sanitary Protection by Category: % Value Growth 2011-2016
  Table 3 Retail Sales of Tampons by Application Format: % Value 2011-2016
  Table 4 NBO Company Shares of Retail Sanitary Protection: % Value 2012-2016
  Table 5 LBN Brand Shares of Retail Sanitary Protection: % Value 2013-2016
  Table 6 Forecast Retail Sales of Sanitary Protection by Category: Value 2016-2021
  Table 7 Forecast Retail Sales of Sanitary Protection by Category: % Value Growth 2016-2021
Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda in Tissue and Hygiene (brazil)
Strategic Direction
Key Facts
  Summary 1 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Key Facts
Competitive Positioning
  Summary 2 Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda: Competitive Position 2016
Executive Summary
Consumers Seek More Affordable Options Within Tissue and Hygiene in Brazil
High Inflation and A Stronger Devaluation of the Brl Against the Usd Continue To Pressure Prices in 2016
Kimberly-Clark Brasil Indústria E Comércio De Produtos De Higiene Ltda Continues To Lead Tissue and Hygiene in 2016
Warehouse Clubs Continues To Gain Strength in 2016
Brand Loyalty Is Expected To Be Lower, at Least in the Short Term
Key Trends and Developments
Trading Down Increases Within Tissue and Hygiene in 2016
Smaller- and Medium-size Players Gain Share
It Is All About Absorption
Market Indicators
  Table 8 Birth Rates 2011-2016
  Table 9 Infant Population 2011-2016
  Table 10 Female Population by Age 2011-2016
  Table 11 Total Population by Age 2011-2016
  Table 12 Households 2011-2016
  Table 13 Forecast Infant Population 2016-2021
  Table 14 Forecast Female Population by Age 2016-2021
  Table 15 Forecast Total Population by Age 2016-2021
  Table 16 Forecast Households 2016-2021
Market Data
  Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2011-2016
  Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2011-2016
  Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2012-2016
  Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2013-2016
  Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2011-2016
  Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2011-2016
  Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
  Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2016-2021
  Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2016-2021
Sources
  Summary 3 Research Sources
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