Personal Stationery in Japan

July 2010 | 24 pages | ID: PAD424995FFEN
Euromonitor International Ltd

Abstracts

The market in personal stationery in Japan showed lethargic growth in 2009 relative to the previous year. This market is being shaped by the replacement of traditional means of written communication by electronic alternatives, innovative designs and colours to complement the demands of various niche markets, and the growing dependence of stationery on the pattern of seasonal demand.

Euromonitor International's Personal Stationeryin Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Stationery market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 1 New Product Launches 2008-2009
Category Data
  Table 1 Sales of Personal Stationery by Category: Value 2004-2009
  Table 2 Sales of Personal Stationery by Category: % Value Growth 2004-2009
  Table 3 Personal Stationery Company Shares 2005-2009
  Table 4 Personal Stationery Brand Shares 2006-2009
  Table 5 Sales of Personal Stationery by Distribution Format: % Analysis 2004-2009
  Table 6 Forecast Sales of Personal Stationery by Category: Value 2009-2014
  Table 7 Forecast Sales of Personal Stationery by Category: % Value Growth 2009-2014
Kokuyo Co Ltd in Personal Goods (japan)
Strategic Direction
Key Facts
  Summary 2 Kokuyo Co Ltd: Key Facts
  Summary 3 Kokuyo Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Kokuyo Co Ltd: Competitive Position 2009
Mitsubishi Pencil Co Ltd in Personal Goods (japan)
Strategic Direction
Key Facts
  Summary 5 Mitsubishi Pencil Co Ltd: Key Facts
  Summary 6 Mitsubishi Pencil Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Mitsubishi Pencil Co Ltd: Competitive Position 2009
Executive Summary
Japanese Personal Goods Face Challenges in 2009
Fashion Sense in Personal Goods
Economy Brands Trying To Salvage Growth
Online Stores As Emerging Channels
Projected Performance Uncertain and Manufacturers Struggling
Key Trends and Developments
Global Credit Crunch Worsens Japanese Consumer Confidence
Birth Rates Continue To Fall
the Rise of the 'frugalistas'
the Popularity of Convenience Stores
Personal Goods Market Entrenched in Fashion Trends
Market Indicators
  Table 8 Sales of Personal Goods by Category: Value 2004-2009
  Table 9 Sales of Personal Goods by Category: % Value Growth 2004-2009
  Table 10 Personal Goods Company Shares 2005-2009
  Table 11 Personal Goods Brand Shares 2006-2009
  Table 12 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
  Table 13 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
  Table 14 Forecast Sales of Personal Goods by Category: Value 2009-2014
  Table 15 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
  Summary 8 Research Sources