Personal Stationery - Hungary

June 2010 | 22 pages | ID: PF1AD71E342EN
Euromonitor International Ltd

Abstracts

Computers and consumer electronics products continued to be in demand in Hungary during the review period, and more consumers established home offices equipped with printers and other office equipment. On one hand, this drove increased sales in the printing paper subsector. For the most part, however, the expanded use of computers and other electronic devices for communication dampened growth in the sector.

Euromonitor International's Personal Stationeryin Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Envelopes, Giftwrap and Accessories, Greeting Cards, Notebooks, Notepaper and Blank Notelet Sets, Pads, Personal Organisers, Printing Paper

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Personal Goods industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Recession Slows Market Growth
Coming Government Austerity Measures To Hit Consumer Expenditure
Consumers Seek Less Expensive Alternatives
International Players Dominate the Hungarian Personal Goods Market
Hungarian Consumers Increasingly Seeking Convenience
Key Trends and Developments
Worldwide Recession Forces Hungarian Consumers To Be Cautious
Luxury Brands Becoming More Popular
Computers Affect the Way Consumers Communicate
Seasonal Sales Critical To Sector Success
Intensified Competition Drives Down Average Unit Prices
Market Data
  Table 1 Sales of Personal Goods by Category: Value 2004-2009
  Table 2 Sales of Personal Goods by Category: % Value Growth 2004-2009
  Table 3 Personal Goods Company Shares 2005-2009
  Table 4 Personal Goods Brand Shares 2006-2009
  Table 5 Sales of Personal Goods by Distribution Format: % Analysis 2004-2009
  Table 6 Sales of Personal Goods by Sector and Distribution Format: % Analysis 2009
  Table 7 Forecast Sales of Personal Goods by Category: Value 2009-2014
  Table 8 Forecast Sales of Personal Goods by Category: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
H&m Ruházati Kiskereskedelmi Kft
Strategic Direction
Key Facts
  Summary 2 H&M Ruházati Kiskereskedelmi Kft: Key Facts
  Summary 3 H&M Ruházati Kiskereskedelmi Kft: Operational Indicators
Company Background
Production
Competitive Positioning
Ico Zrt
Strategic Direction
Key Facts
  Summary 4 ICO Zrt: Key Facts
  Summary 5 ICO Zrt : Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 6 ICO Zrt : Competitive Position 2009
Office Depot Hungary Kft
Strategic Direction
Key Facts
  Summary 7 Office Depot Hungary Kft: Key Facts
  Summary 8 Office Depot Hungary Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Office Depot Hungary Kft: Competitive Position 2009
Seiko Hungary
Strategic Direction
Key Facts
  Summary 10 Seiko Hungary Kft: Key Facts
  Summary 11 Seiko Hungary Kft: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 12 Seiko Hungary Kft: Competitive Position 2009
Stabilo Hungaria Kft
Strategic Direction
Key Facts
  Summary 13 Stabilo Hungária Kft: Key Facts
  Summary 14 Stabilo Hungária Kft : Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 15 Stabilo Hungária Kft: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
New Product Developments
  Summary 16 New Product Launches 2008-2009
Category Data
  Table 9 Sales of Personal Stationery by Category: Value 2004-2009
  Table 10 Sales of Personal Stationery by Category: % Value Growth 2004-2009
  Table 11 Personal Stationery Company Shares 2005-2009
  Table 12 Personal Stationery Brand Shares 2006-2009
  Table 13 Sales of Personal Stationery by Distribution Format: % Analysis 2004-2009
  Table 14 Forecast Sales of Personal Stationery by Category: Value 2009-2014
  Table 15 Forecast Sales of Personal Stationery by Category: % Value Growth 2009-2014