- The report contains detailed information about Parlux Fragrances Inc. that gives an unrivalled in-depth knowledge about internal business-environment of the company: data about the owners, senior executives, locations, subsidiaries, markets, products, and company history.
- Another part of the report is a SWOT-analysis carried out for Parlux Fragrances Inc.. It involves specifying the objective of the company's business and identifies the different factors that are favorable and unfavorable to achieving that objective. SWOT-analysis helps to understand company’s strengths, weaknesses, opportunities, and possible threats against it.
- The Parlux Fragrances Inc. financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency. This sort of company's information will assist and strengthen your company’s decision-making processes.
- In the part that describes Parlux Fragrances Inc. competitors and the industry in whole, the information about company's financial ratios is compared to those of its competitors and to the industry. The unique analysis of the market and company’s competitors along with detailed information about the internal and external factors affecting the relevant industry will help to manage your business environment. Your company’s business and sales activities will be boosted by gaining an insight into your competitors’ businesses.
- Also the report provides relevant news, an analysis of PR-activity, and stock price movements. The latter are correlated with pertinent news and press releases, and annual and quarterly forecasts are given by a variety of experts and market research firms. Such information creates your awareness about principal trends of Parlux Fragrances Inc. business.
About Parlux Fragrances Inc.
Parlux Fragrances, Inc. engages in creating, designing, manufacturing, distributing, and selling prestige fragrances and beauty related products marketed primarily through specialty stores, national department stores, and perfumeries on a worldwide basis.
The companys principal products are fragrances, which are distributed in various sizes and packaging. In addition, beauty-related products, such as body lotions, creams, shower gels, deodorants, soaps, and dusting powders complement the fragrance line.
The company designs and creates fragrances using its own staff and independent contractors. During the period ended March 31, 2010, the company engaged in the manufacture (through sub-contractors), distribution, and sale of Paris Hilton, Jessica Simpson, Queen Latifah, Marc Ecko, Josie Natori, GUESS?, Nicole Miller, XOXO, Ocean Pacific (OP), Andy Roddick, and babyGUND fragrances and grooming items on a licensee basis. Under a separate license agreement with Paris Hilton Entertainment, Inc. (PHEI), the company developed a line of fashion watches available for sale. In addition, the company entered into various distribution agreements with PHEI for handbags, purses, wallets, and other small leather goods (handbags), which have been shipped in the U.S. and certain international markets, as well as cosmetics and sunglasses.
Marketing and Sales
In the United States, the company has its own fragrance sales and marketing staff, and utilize independent commissioned sales representatives for sales to domestic the U.S. military bases and mail order distribution. It sells directly to retailers, primarily national and regional department stores. Its products are sold in approximately 2,500 retail outlets in the United States. The companys international sales carried out through distributors in approximately 80 countries, the primary focus of which has been in Latin America, Canada, Europe, Asia, Australia, the Middle East, the Caribbean, and Russia.
The company concentrates its fragrance sales efforts in the United States in various national and regional department store retailers which include Belk, Bloomingdales, Bon Ton, Boscovs, Carsons, Dillards, J.C. Penney, Macys, Neiman Marcus, Saks, and Sears. Additionally, the company sells its products to Perfumania, Inc., which is a specialty retailer of fragrances with approximately 370 retail outlets principally located in manufacturers outlet malls and regional malls in the U.S. and in Puerto Rico, and to Quality King Distributors, Inc. During the period ended March 31, 2010, it had also sold its products to Jacavi Beauty Supply, LLC, a fragrance distributor. It also sells directly to Sephora, and Ulta retail stores.
Parlux Fragrances, Inc. was founded in 1984.
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1. PARLUX FRAGRANCES INC. COMPANY PROFILE
1.1. Key facts
1.2. Financial Performance
1.3. Key Executives
1.4. Ownership and Major Holders
1.5. Company History
2. PARLUX FRAGRANCES INC. BUSINESS OVERVIEW
2.1. Business Description
2.2. Major Products and Services
2.3. Markets and Sales Activities
2.4. Locations, Subsidiaries, Operating Units
3. PARLUX FRAGRANCES INC. SWOT ANALYSIS
4. PARLUX FRAGRANCES INC. FINANCIAL ANALYSIS
4.1. Financial Statements
4.1.1. Income Statement
4.1.2. Balance Sheet
4.1.3. Cash Flow
4.2. Financial Ratios
4.2.2. Margin Analysis
4.2.3. Asset Turnover
4.2.4. Credit Ratios
4.2.5. Long-Term Solvency
4.2.6. Growth Over Prior Year
4.2.7. Financial Ratios Charts
4.3. Stock Market Snapshot
5. PARLUX FRAGRANCES INC. COMPETITORS AND INDUSTRY ANALYSIS
5.1. Parlux Fragrances Inc. Direct Competitors
5.2. Comparison of Parlux Fragrances Inc. and Direct Competitors Financial Ratios
5.3. Comparison of Parlux Fragrances Inc. and Direct Competitors Stock Charts
5.4. Parlux Fragrances Inc. Industry Analysis
5.4.1. Consumer Products Industry Snapshot
5.4.2. Parlux Fragrances Inc. Industry Position Analysis
6. PARLUX FRAGRANCES INC. NEWS & EVENTS
6.1. News & PR Activity Analysis
6.2. IR Corporate News
6.3. Marketing News
6.4. Corporate Events
7. PARLUX FRAGRANCES INC. EXPERTS REVIEW1
7.1. Experts Opinion
7.2. Experts Estimates
8. PARLUX FRAGRANCES INC. ENHANCED SWOT ANALYSIS2
9. UNITED STATES PESTEL ANALYSIS2
9.1. Political Factors
9.2. Economic Factors
9.3. Social Factors
9.4. Technological Factors
9.5. Environmental Factors
9.6. Legal Factors
10. PARLUX FRAGRANCES INC. IFE, EFE, IE MATRICES2
10.1. Internal Factor Evaluation Matrix
10.2. External Factor Evaluation Matrix
10.3. Internal External Matrix
11. PARLUX FRAGRANCES INC. PORTER FIVE FORCES ANALYSIS2
12. PARLUX FRAGRANCES INC. VRIO ANALYSIS2
APPENDIX: RATIO DEFINITIONS
LIST OF TABLES
Parlux Fragrances Inc. Key Facts
Income Statement Key Figures
Balance Sheet Key Figures
Cash Flow Statement Key Figures
Financial Performance Abbreviation Guide
Parlux Fragrances Inc. Key Executives
Key Executives Biographies1
Key Executives Compensations1
Parlux Fragrances Inc. Major Shareholders
Parlux Fragrances Inc. History
Parlux Fragrances Inc. Products
Revenues by Segment
Revenues by Region
Parlux Fragrances Inc. Offices and Representations
Parlux Fragrances Inc. SWOT Analysis
Yearly Income Statement Including Trends
Income Statement Latest 4 Quarters Including Trends
Yearly Balance Sheet Including Trends
Balance Sheet Latest 4 Quarters Including Trends
Yearly Cash Flow Including Trends
Cash Flow Latest 4 Quarters Including Trends
Parlux Fragrances Inc. Profitability Ratios
Margin Analysis Ratios
Asset Turnover Ratios
Long-Term Solvency Ratios
Financial Ratios Growth Over Prior Year
Parlux Fragrances Inc. Capital Market Snapshot
Parlux Fragrances Inc. Direct Competitors Key Facts
Direct Competitors Profitability Ratios
Direct Competitors Margin Analysis Ratios
Direct Competitors Asset Turnover Ratios
Direct Competitors Credit Ratios
Direct Competitors Long-Term Solvency Ratios
Consumer Products Industry Statistics
Parlux Fragrances Inc. Industry Position
Company vs. Industry Income Statement Analysis
Company vs. Industry Balance Sheet Analysis
Company vs. Industry Cash Flow Analysis
Company vs. Industry Ratios Comparison
Parlux Fragrances Inc. Consensus Recommendations1
Analyst Recommendation Summary1
Price Target Summary1
Experts Recommendation Trends1
Revenue Estimates Analysis1
Earnings Estimates Analysis1
Revenue Estimates Trend1
Earnings Estimates Trend1
LIST OF FIGURES
Parlux Fragrances Inc. Annual Revenues in Comparison with Cost of Goods Sold and Gross Profit
Profit Margin Chart
Operating Margin Chart
Return on Equity (ROE) Chart
Return on Assets (ROA) Chart
Debt to Equity Chart
Current Ratio Chart
Parlux Fragrances Inc. 1-year Stock Charts
Parlux Fragrances Inc. 5-year Stock Charts
Parlux Fragrances Inc. vs. Main Indexes 1-year Stock Chart
Parlux Fragrances Inc. vs. Direct Competitors 1-year Stock Charts
Parlux Fragrances Inc. Article Density Chart
1 – Data availability depends on company’s security policy.
2 – These sections are available only when you purchase a report with appropriate additional types of analyses.
The complete financial data is available for publicly traded companies.
SWOT, which stands for Strengths, Weaknesses, Opportunities and Threats, is an analytical framework that identifies the internal and external factors that are favorable and unfavorable for a company.
Enhanced SWOT Analysis
Enhanced SWOT is a 3×3 grid that arranges strengths, weaknesses, opportunities and threats into one scheme:
- How to use the strengths to take advantage of the opportunities?
- How to use the strengths to reduce likelihood and impact of the threats?
- How to overcome the weaknesses that obstruct taking advantage of the opportunities?
- How to overcome the weaknesses that can make the threats a reality?
Upon answering these questions a company can develop a project plan to improve its business performance.
PESTEL (also termed as PESTLE) is an ideal tool to strategically analyze what influence different outside factors – political, economic, sociocultural, technological, environmental and legal – exert on a business to later chart its long term targets.
Being part of the external analysis when carrying out a strategic assessment or performing a market study, PESTEL gives an overview of diverse macro-environmental factors that any company should thoughtfully consider. By perceiving these outside environments, businesses can maximally benefit from the opportunities while minimizing the threats to the organization.
Key Factors Examined by PESTEL Analysis:
- Political – What opportunities and pressures are brought by political bodies and what is the degree of public regulations’ impact on the business?
- Economic – What economic policies, trends and structures are expected to affect the organization, what is this influence’s degree?
- Sociological – What cultural and societal aspects will work upon the demand for the business’s products and operations?
- Technological – What impact do the technological aspects, innovations, incentives and barriers have on the organization?
- Environmental – What environmental and ecological facets, both locally and farther afield, are likely to predetermine the business?
- Legal – What laws and legislation will exert influence on the style the business is carried out?
IFE, EFE, IE Matrices
The Internal Factor Evaluation matrix (IFE matrix) is a strategic management tool helping audit or evaluate major weaknesses and strengths in a business’s functional areas. In addition, IFE matrix serves as a basis for identifying and assessing relationships amongst those areas. The IFE matrix is utilised in strategy formulation.
The External Factor Evaluation matrix (EFE matrix) is a tool of strategic management that is typically utilised to assess current market conditions. It is an ideal instrument for visualising and prioritising the threats and opportunities a firm is facing.
The essential difference between the above mentioned matrices lies in the type of factors incorporated in the model; whilst the latter is engaged in internal factors, the former deals exceptionally with external factors – those exposed to social, political, economic, legal, etc. external forces.
Being a continuation of the EFE matrix and IFE matrix models, the Internal External matrix (IE matrix) rests upon an investigation of external and internal business factors integrated into one suggestive model.
Porter Five Forces Analysis
The Porter’s five forces analysis studies the industry of operation and helps the company find new sources of competitive advantage. The analysis surveys an industry through five major questions:
- What composes a threat of substitute products and services?
- Is there a threat of new competitors entering the market?
- What is the intensity of competitive rivalry?
- How big is the bargaining power of buyers?
- How significant is the bargaining power of suppliers?
VRIO stands for Value, Rarity, Imitability, Organization. This analysis helps to evaluate all company’s resources and capabilities and bring them together into one aggregate table that includes:
- Tangible resources
- Intangible resources
- Innovation and Creativity
- Organizational capabilities
The result of the analysis gives a clear picture of company’s competitive and economic implications, answering the questions if the resources mentioned above are:
- Costly to imitate?
- Organized properly?