Packaging Profile: Dove

Date: September 23, 2011
Pages: 45
US$ 2,000.00
Publisher: Euromonitor International Ltd
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: PC5D2086B16EN

Download PDF Leaflet

In the first of a series of reports looking at the packaging strategies of leading fmcg brands, Euromonitor International considers Dove, the world’s biggest name in bath and shower. Dove’s pack requirements are diverse but it uses simple clean lines to reflect its moisturising and skin-kind benefits so integral to the brand’s image. Dove’s packaging strategy has to balance the demands of consumer with cultivating an instantly recognisable image as it expands around the world.

Euromonitor International's Packaging Profile: Dove global briefing offers an insight into to the size and shape of the packaging market, highlights the effect of emerging geographies, categories and consumer trends on the packaging landscape. It identifies the leading pack types, offers strategic analysis of key factors influencing the packaging market - be they packaging innovations, consumption growth, category switching, economic/lifestyle influences, legislation or environmental issues. Forecasts illustrate how the market is set to change and criteria for success.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Packaging market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Dove Market Position
Dove’s Signature Packaging
C onsumption Driving Aerosol Uptake
Consumption Driving Aerosol Uptake
Colour and Shape in Pack Strategy
Report Definitions
Skip to top

IC Advanced Packaging Industry Report, 2009 US$ 2,500.00 Oct, 2009 · 189 pages
UK Packaged Food Market Data and Forecast to 2013 US$ 250.00 Oct, 2009 · 33 pages
Microwave Packaging: Market Research Report US$ 4,527.00 Jan, 2017 · 289 pages
Sustainable (Green) Packaging: Market Research Report US$ 3,950.00 Aug, 2010 · 439 pages

Ask Your Question

Packaging Profile: Dove
Company name*:
Contact person*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: