Oral Care - Serbia

June 2010 | 21 pages | ID: O93595D8449EN
Euromonitor International Ltd

Abstracts

Oral care was one of the few BPC areas that recorded an increase in value sales during 2009. This good performance can be attributed to the fact that products in this area are perceived as being essential and that consumers are currently unwilling to reduce expenditure the way they are within other areas such as colour cosmetics or fragrances. Despite the widespread availability of cheaper substitutes, most Serbian consumers continued to use their favourite oral care products during 2009...

Euromonitor International's Oral Care Products in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Rapid Increase in Bpc Sales Over the Review Period
Sales Decline Due To Economic Crisis
Multinational Players Dominate Serbian Bpc Sales
Serbian Retailing Network Remains Poorly Developed
Lower Forecast Period Growth
Market Data
  Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
  Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
  Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
  Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
  Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
  Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
  Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
  Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
  Table 9 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
  Table 10 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
  Table 11 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
  Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
  Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Aura Doo
Strategic Direction
Key Facts
Summary 2 Aura doo: Key Facts
Summary 3 Aura doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Aura doo: Competitive Position 2009
Bozen Cosmetics Doo
Strategic Direction
Key Facts
Summary 5 Božen Cosmetic doo: Key Facts
Summary 6 Božen Cosmetic doo: Operational Indicators
Company Background
Production
Competitive Positioning
Henkel Merima Doo
Strategic Direction
Key Facts
Summary 7 Henkel Merima doo: Key Facts
Summary 8 Henkel Merima doo: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Henkel Merima doo: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 14 Retail Sales of Manual Toothbrushes by Type: % Analysis 2005-2010
  Table 15 Sales of Oral Care by Subsector: Value 2004-2009
  Table 16 Sales of Oral Care by Subsector: % Value Growth 2004-2009
  Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
  Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
  Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
  Table 20 Oral Care Company Shares 2005-2009
  Table 21 Oral Care Brand Shares by GBN 2006-2009
  Table 22 Forecast Sales of Oral Care by Subsector: Value 2009-2014
  Table 23 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
  Table 24 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
  Table 25 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014