Oral Care - Romania

Date: November 22, 2011
Pages: 24
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: O4A2CCB859FEN
Leaflet:

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Oral care is a more popular concept than it used to be in the rural environment, but consumption consists of mainly cheap/economy products. In urban areas consumers are becoming more sophisticated, and increasingly demanding products which previously saw limited use, such as floss.

Euromonitor International's Oral Care in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
ORAL CARE IN ROMANIA

Euromonitor International
November 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oral Care by Category: Value 2005-2010
  Table 2 Sales of Oral Care by Category: % Value Growth 2005-2010
  Table 3 Sales of Manual and Power Toothbrushes by Category: Value 2005-2010
  Table 4 Sales of Manual and Power Toothbrushes by Category: % Value Growth 2005-2010
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2006-2010
  Table 6 Oral Care Company Shares 2006-2010
  Table 7 Oral Care Brand Shares by GBN 2007-2010
  Table 8 Toothpaste Brand Shares by GBN 2007-2010
  Table 9 Mouthwash/Dental Rinses Brand Shares by GBN 2007-2010
  Table 10 Forecast Sales of Oral Care by Category: Value 2010-2015
  Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2010-2015
  Table 12 Forecast Sales of Manual and Power Toothbrushes by Category: Value 2010-2015
  Table 13 Forecast Sales of Manual and Power Toothbrushes by Category: % Value Growth 2010-2015
Executive Summary
Rural/urban Consumption Gap Offers Strong Growth Potential
Nature-inspired Products Gain Strength
Multinationals Maintain Leading Positions
Expansion of Retailing Will Drive Up Cosmetics' Sales
Key Trends and Developments
Direct Sellers Dominate the Rural Environment
Multinationals Dominant
Middle Income Segment Offers Highest Growth Potential
Pharmacies and Beauty Retailers Increase Share
Increasingly Demanding Consumers
Bio/natural Cosmetics Have A Strong Development Potential
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2005-2010
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2005-2010
  Table 16 Sales of Premium Cosmetics by Category: Value 2005-2010
  Table 17 Sales of Premium Cosmetics by Category: % Value Growth 2005-2010
  Table 18 Beauty and Personal Care Company Shares by NBO 2006-2010
  Table 19 Beauty and Personal Care Company Shares by GBO 2006-2010
  Table 20 Beauty and Personal Care Brand Shares by GBN 2007-2010
  Table 21 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2005-2010
  Table 22 Sales of Beauty and Personal Care by Category and by Distribution Format: % Analysis 2010
  Table 23 Forecast Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 1 Research Sources
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