Oral Care - Poland

June 2010 | 34 pages | ID: OE43D9FC928EN
Euromonitor International Ltd

Abstracts

Polish consumers are becoming better educated in terms of health and personal care, which translates into rising spending on personal hygiene products, including oral care. Furthermore, demands are increasingly sophisticated, with more consumers choosing better quality products, which are in many cases recommended by their dentist.

Euromonitor International's Oral Care Products in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Beauty and Personal Care Proves Strong Despite Economic Slowdown
Importance of Appearance Drives Growth
Multinationals Take the Lead
Specialist Retailers Continue To Gain Share
Forecast Period Expected To Bring Positive Development
Key Trends and Developments
"lipstick Effect" Is at Work
Natural Based Ingredients, A Hot Trend
Local Manufacturers Prove Tough Opponents
Distribution Trends in Beauty and Personal Care
Men's Grooming Sees Dynamic Performance
Market Data
  Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
  Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
  Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
  Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
  Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
  Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
  Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
  Table 8 Penetration of Private Label by Sector 2004-2009
  Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
  Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
  Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
  Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
  Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
  Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Dax Cosmetics Sp Zoo
Strategic Direction
Key Facts
Summary 2 Dax Cosmetics Sp zoo: Key Facts
Summary 3 Dax Cosmetics Sp zoo: Operational Indicators
Company Background
Production
Summary 4 Dax Cosmetics Sp zoo: Production Statistics 2008
Competitive Positioning
Summary 5 Dax Cosmetics Sp zoo: Competitive Position 2009
Laboratorium Kosmetyczne Dr Irena Eris SA
Strategic Direction
Key Facts
Summary 6 Laboratorium Kosmetyczne Dr Irena Eris SA: Key Facts
Summary 7 Laboratorium Kosmetyczne Dr Irena Eris SA: Operational Indicators
Company Background
Production
Summary 8 Laboratorium Kosmetyczne Dr Irena Eris SA: Production Statistics 2008
Competitive Positioning
Summary 9 Laboratorium Kosmetyczne Dr Irena Eris SA: Competitive Position 2009
Oceanic SA
Strategic Direction
Key Facts
Summary 10 Oceanic SA: Key Facts
Summary 11 Oceanic SA: Operational Indicators
Company Background
Production
Summary 12 Oceanic SA: Production Statistics 2008
Competitive Positioning
Summary 13 Oceanic SA: Competitive Position 2009
Soraya SA
Strategic Direction
Key Facts
Summary 14 Soraya SA: Key Facts
Summary 15 Soraya SA: Operational Indicators
Company Background
Production
Summary 16 Soraya SA: Production Statistics 2008
Competitive Positioning
Summary 17 Soraya SA: Competitive Position 2009
Ziaja Ltd Zaklad Produkcji Lekow Sp Zoo
Strategic Direction
Key Facts
Summary 18 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Key Facts
Summary 19 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Operational Indicators
Company Background
Production
Summary 20 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Production Statistics 2008
Competitive Positioning
Summary 21 Ziaja Ltd Zaklad Produkcji Lekow Sp zoo: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 15 Retail Sales of Manual Toothbrushes by Type: % Analysis 2005-2009
  Table 16 Sales of Oral Care by Subsector: Value 2004-2009
  Table 17 Sales of Oral Care by Subsector: % Value Growth 2004-2009
  Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
  Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
  Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
  Table 21 Oral Care Company Shares 2005-2009
  Table 22 Oral Care Brand Shares by GBN 2006-2009
  Table 23 Toothpaste Brand Shares by GBN 2006-2009
  Table 24 Mouthwash/Dental Rinses Brand Shares by GBN 2006-2009
  Table 25 Forecast Sales of Oral Care by Subsector: Value 2009-2014
  Table 26 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
  Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
  Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014