Oral Care in Norway

Date: April 26, 2016
Pages: 29
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: OC7ECFAE8AFEN
Leaflet:

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Electric toothbrushes registered another strong performance in 2015, posting current value growth of 12%, making it the most dynamic category in oral care. Much of this growth derived from sales of electric toothbrush units, which recorded a current value gain of 18% compared to just 5% for electric toothbrush replacement heads. Norwegian dentists believe that electric toothbrushes are significantly more effective than manual toothbrushes, hence frequently recommending them to their patients.

Euromonitor International's Oral Care in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oral Care by Category: Value 2010-2015
  Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Toothbrushes by Category: Value 2010-2015
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
  Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
  Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
  Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
  Table 9 LBN Brand Shares of Toothpaste: % Value 2012-2015
  Table 10 Forecast Sales of Oral Care by Category: Value 2015-2020
  Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
  Table 12 Forecast Sales of Toothbrushes by Category: Value 2015-2020
  Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Lilleborg As in Beauty and Personal Care (norway)
Strategic Direction
Key Facts
  Summary 1 Lilleborg AS: Key Facts
  Summary 2 Lilleborg AS: Operational Indicators
Competitive Positioning
  Summary 3 Lilleborg AS: Competitive Position 2015
Executive Summary
Sluggish Growth in 2015 Following A Strong Performance the Previous Year
Increased Concerns About the Side Effects of Beauty and Personal Care Products
L'oreal Norge Expands Its Brand Portfolio and Strengthens Its Leading Position
Extensive Beauty Ranges Launched by Major Apparel Retailers
Stable But Slow Growth Expected Over the Forecast Period
Key Trends and Developments
Competition Intensifies As Major Apparel Specialist Retailers Enter the Fray
Rising Concerns About the Side Effects of Beauty and Personal Care Products
End of A Golden Era Makes for A Rocky Road Ahead
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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