Oral Care - Nigeria

August 2010 | 19 pages | ID: O6B149C2AEEEN
Euromonitor International Ltd

Abstracts

The more mature categories of oral care, such as toothbrushes and toothpaste, have a strong representation of domestic brands. With the economic crisis in 2009 making imported products generally more expensive, domestic manufacturers moved to consolidate their position in the market with relatively cheaper products.

Euromonitor International's Oral Care Products in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Market Growth Slowed by Economic Crisis and Difficult Operating Environment
Consumers Opt for Cheaper Brands in the Face of Tighter Economic Conditions
Foreign Brands Continue Dominance of the Premium Range
Direct Selling Gains Ground But Store-based Channels Remain Dominant
Trendy Population Expected To Drive Demand in the Forecast Period
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 9 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 10 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 11 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Jagal Pharma Ltd
Strategic Direction
Key Facts
Summary 2 Jagal Pharma Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Jagal Pharma Ltd: Competitive Position 2009
Rokana Industries Plc
Strategic Direction
Key Facts
Summary 4 Rokana Industries Plc: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Rokana Industries Plc: Competitive Position 2009
Soulmate Industries Ltd
Strategic Direction
Key Facts
Summary 6 Soulmate Industries Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 7 Soulmate Industries Nigeria: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 14 Sales of Oral Care by Subsector: Value 2004-2009
Table 15 Sales of Oral Care by Subsector: % Value Growth 2004-2009
Table 16 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
Table 17 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
Table 18 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
Table 19 Oral Care Company Shares 2005-2009
Table 20 Oral Care Brand Shares by GBN 2006-2009
Table 21 Forecast Sales of Oral Care by Subsector: Value 2009-2014
Table 22 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
Table 23 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
Table 24 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014