Oral Care - New Zealand

September 2010 | 31 pages | ID: O873BF6A7A1EN
Euromonitor International Ltd

Abstracts

The Oral-B Powerbrush Survey completed in 2009 showed that one in six New Zealanders dislike cleaning their teeth, three-quarters do not use a daily mouthwash and one in 10 of them brush less than once a day. Responding to the poor results of the survey, the government invested in child and adolescent oral health services which focused on teaching children and adolescents good oral care. In 2009, district health boards were allocated NZ$116 million in capital funding to refurbish some existing...

Euromonitor International's Oral Care in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Slow Down Due To High Saturation
Trading Down Boosts Growth of Masstige
Multinational Brands Dominate, But Niches Are Flourishing
Health and Beauty Retailers Are Developing
Modest Growth As Beauty and Personal Care Is Mature
Key Trends and Developments
New Zealanders Appreciate Uniqueness of Local Ingredients
Consumers Rationalise Their Expenditure
Anti-ageing Is the Leading Trend
Distribution of Premium Products Is Becoming More Concentrated
More Focus on Men
Market Data
  Table1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
  Table2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
  Table3 Sales of Premium Cosmetics by Sector: Value 2004-2009
  Table4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
  Table5 Beauty and Personal Care Company Shares by NBO 2005-2009
  Table6 Beauty and Personal Care Company Shares by GBO 2005-2009
  Table7 Beauty and Personal Care Brand Shares by GBN 2006-2009
  Table8 Penetration of Private Label by Sector 2004-2009
  Table9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
  Table10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
  Table11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
  Table12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
  Table13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
  Table14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Api Consumer Brands Nz Ltd
Strategic Direction
Key Facts
Summary 2 API Consumer Brands NZ Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 API Consumer Brands NZ Ltd: Competitive Position 2009
Aspen Pharmacare Holdings Ltd
Strategic Direction
Key Facts
Summary 4 Aspen Pharmacare Holdings Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Aspen Pharmacare Holdings Ltd:Competitive Position 2009
Cancer Society of New Zealand Inc
Strategic Direction
Key Facts
Summary 6 Cancer Society of New Zealand Inc: Key Facts
Company Background
Production
Competitive Positioning
Competitive Positioning
Summary 7 Cancer Society of New Zealand Inc: Competitive Position 2009
Mix Ltd
Strategic Direction
Key Facts
Summary 8 Mix Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Mix Ltd: Competitive Position 2009
Red Seal Natural Health Ltd
Strategic Direction
Key Facts
Summary 10 Red Seal Natural Health Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 11 Red Seal Natural Health Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table15 Sales of Oral Care by Subsector: Value 2004-2009
  Table16 Sales of Oral Care by Subsector: % Value Growth 2004-2009
  Table17 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
  Table18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
  Table19 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
  Table20 Oral Care Company Shares 2005-2009
  Table21 Oral Care Brand Shares by GBN 2006-2009
  Table22 Toothpaste Brand Shares by GBN 2006-2009
  Table23 Mouthwash/Dental Rinses Brand Shares by GBN 2006-2009
  Table24 Forecast Sales of Oral Care by Subsector: Value 2009-2014
  Table25 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
  Table26 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
  Table27 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014