Oral Care - Morocco

August 2010 | 32 pages | ID: O8BF6E88C4CEN
Euromonitor International Ltd

Abstracts

Although Moroccan consumers are cutting spending on non-essential purchases, they are planning their purchases of essential ones more carefully. In response, manufacturers are developing deeper segmentation and are launching more products with added value formulas to drive oral hygiene sales. Thus, new product developments in toothbrushes involve newer concepts such as gum massagers, tongue cleaners and thinner bristles to clean better between teeth, such as the new Oral-B Advantage Artica. In...

Euromonitor International's Oral Care Products in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Beauty and Personal Care Withstands Economic Crisis
Anti-ageing and Skin-friendly Properties Increasingly Important Throughout Market
Multinationals Hold Dominant Position
Direct Selling Captures Consumers' Attention
Product Specialisation and Segmentation To Drive Future Growth
Key Trends and Developments
Beauty and Personal Care Resist Recession
Ageing Society Spurs Demand for Anti-ageing Products
Men's Beauty and Personal Care Products Receive Good Response From Consumers
Multinationals Maintain Strong Foothold in Morocco
Whitening and Shining Trend on the Rise
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Absim Maroc SA
Strategic Direction
Key Facts
Summary 2 Absim Maroc SA: Key Facts
Company Background
Competitive Positioning
Summary 3 Absim Maroc SA: Competitive Position 2009
Beric SA
Strategic Direction
Key Facts
Summary 4 Beric SA: Key Facts
Company Background
Competitive Positioning
Summary 5 Beric SA: Competitive Position 2009
Biotal Cosmetics Sarl
Strategic Direction
Key Facts
Summary 6 Biotal Cosmetics SARL: Key Facts
Company Background
Competitive Positioning
Summary 7 Biotal Cosmetics SARL: Competitive Position 2009
Laboratoires Azbane SA
Strategic Direction
Key Facts
Summary 8 Laboratoires Azbane SA: Key Facts
Summary 9 Laboratoires Azbane SA: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Laboratoires Azbane SA: Competitive Position 2009
Lesieur Cristal
Strategic Direction
Key Facts
Summary 11 Lesieur Cristal: Key Facts
Summary 12 Lesieur Cristal: Operational Indicators
Company Background
Production
Summary 13 Lesieur Cristal: Production Statistics 2008
Competitive Positioning
Summary 14 Lesieur Cristal: Competitive Position 2009
Maparco SA
Strategic Direction
Key Facts
Summary 15 Maparco SA: Key Facts
Company Background
Competitive Positioning
Summary 16 Maparco SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Retail Sales of Manual Toothbrushes by Type: % Analysis 2005-2009
Table 16 Sales of Oral Care by Subsector: Value 2004-2009
Table 17 Sales of Oral Care by Subsector: % Value Growth 2004-2009
Table 18 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
Table 19 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
Table 20 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
Table 21 Oral Care Company Shares 2005-2009
Table 22 Oral Care Brand Shares by GBN 2006-2009
Table 23 Toothpaste Brand Shares by GBN 2006-2009
Table 24 Mouthwash/Dental Rinses Brand Shares by GBN 2006-2009
Table 25 Forecast Sales of Oral Care by Subsector: Value 2009-2014
Table 26 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
Table 27 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
Table 28 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014