Oral Care in Kenya

Date: June 9, 2016
Pages: 20
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: O0F989C5354EN
Leaflet:

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The positive growth recorded in oral care in Kenya throughout the review period cab be attributed mainly to new product development and the category’s leading manufacturers now provide a wide array of products for consumers to select from. Additionally, product prices remained generally stable throughout 2015 as manufacturers competed for value share through price positioning. Furthermore, Kenya’s growing middle income consumer class is becoming better educated about the importance of maintainin...

Euromonitor International's Oral Care in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oral Care by Category: Value 2010-2015
  Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Toothbrushes by Category: Value 2010-2015
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
  Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
  Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
  Table 8 Forecast Sales of Oral Care by Category: Value 2015-2020
  Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
  Table 10 Forecast Sales of Toothbrushes by Category: Value 2015-2020
  Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Executive Summary
Beauty and Personal Care Continues To See Strong Growth in 2015
Heightened Marketing Activities Promote Value and Volume Growth
the Local Subsidiaries of Major Multinational Companies Lead the Market in 2015
Use of Natural Ingredients Remains the Core Theme for New Products in 2015
Growth Expected During the Forecast Period As Income Levels Rise
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 14 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 19 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 20 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 21 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 22 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 24 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 1 Research Sources
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