Oral Care in Japan

May 2023 | 26 pages | ID: O55270E8006EN
Euromonitor International Ltd

Abstracts

Oral care did not record such high volume declines during the pandemic compared to many other beauty and personal care categories, including for basic products such as toothpaste, while declines for denture care and mouth fresheners were more pronounced as a result of home seclusion and limited contact with others. In 2022, continued popularity of special care items such as mouthwashes/dental rinses and premium toothpaste contributed to category sales. In particular, oral care is closely related...

Euromonitor International's Oral Care in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

SKIN CARE IN JAPAN
KEY DATA FINDINGS
2022 DEVELOPMENTS
Greater focus on skin sensitivity and cleansing properties
Greater education among local consumers encourages brands to explore ingredients with specific claims
Convenience stores aim to intensify competition in mass segment of skin care
PROSPECTS AND OPPORTUNITIES
Facial care to continue driving skin care, while brands of body care must further invest in marketing to expand consumer reach
Despite wealth of ingredients, skin care continues to push boundaries
Personalised skin care using technology set to gain momentum over forecast period
CATEGORY DATA
Table 1 Sales of Skin Care by Category: Value 2017-2022
Table 2 Sales of Skin Care by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Skin Care: % Value 2018-2022
Table 4 LBN Brand Shares of Skin Care: % Value 2019-2022
Table 5 LBN Brand Shares of Basic Moisturisers: % Value 2019-2022
Table 6 LBN Brand Shares of Anti-agers: % Value 2019-2022
Table 7 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2019-2022
Table 8 LBN Brand Shares of General Purpose Body Care: % Value 2019-2022
Table 9 LBN Brand Shares of Premium Skin Care: % Value 2019-2022
Table 10 Forecast Sales of Skin Care by Category: Value 2022-2027
Table 11 Forecast Sales of Skin Care by Category: % Value Growth 2022-2027
BEAUTY AND PERSONAL CARE IN JAPAN
EXECUTIVE SUMMARY
Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
Summary 1 Research Sources