Oral Care - Iran

Date: June 22, 2010
Pages: 21
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: OED7E662E44EN
Leaflet:

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The oral care sector in Iran, which was previously dominated by domestic brands, is experiencing significant changes. In 2009, multinational brands continued to target consumers with more sophisticated marketing programmes. Brands such as Oral-B, Crest and Sensodyne focused more on their marketing, especially in conjunction with dentists and pharmacists. These professional visits resulted in greater awareness among consumers.

Euromonitor International's Oral Care Products in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Beauty and Personal Care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
2009 Sees Impressive Growth in Current Value Terms
Increasing Disposable Income and Change in Lifestyle Boosted Sales
Multinationals Are Becoming More Active Across Beauty and Personal Care
Emergence of New Channels Changes Distribution Structure
Stronger Performance Is Expected for the Forecast Period
Market Data
  Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
  Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
  Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
  Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
  Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
  Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
  Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
  Table 8 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
  Table 9 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
  Table 10 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
  Table 11 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
  Table 12 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
  Table 13 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Kaf Jsc (darugar)
Strategic Direction
Key Facts
Summary 2 Kaf JSC (Darugar): Key Facts
Company Background
Production
Competitive Positioning
Summary 3 Kaf JSC (Darugar): Competitive Position 2009
Pakshoo Co
Strategic Direction
Key Facts
Summary 4 Pakshoo Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Pakshoo Co: Competitive Position 2009
Paxan Co
Strategic Direction
Key Facts
Summary 6 Paxan Co: Key Facts
Summary 7 Paxan Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Paxan Co: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 14 Sales of Oral Care by Subsector: Value 2004-2009
  Table 15 Sales of Oral Care by Subsector: % Value Growth 2004-2009
  Table 16 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
  Table 17 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
  Table 18 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
  Table 19 Oral Care Company Shares 2005-2009
  Table 20 Oral Care Brand Shares by GBN 2006-2009
  Table 21 Forecast Sales of Oral Care by Subsector: Value 2009-2014
  Table 22 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
  Table 23 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
  Table 24 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014
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