Oral Care in Poland

Date: May 10, 2018
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: OA73D1385BCEN
Leaflet:

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Strongly advertised and available across every channel with a variety of properties and flavours, mouthwashes/dental rinses is, and will continue to be, a strong performer within oral care. All major players offer mouthwashes/dental rinses, usually marketed under a toothpaste brand. The exception is the leading brand, Listerine, which is perceived by Poles as synonymous with mouthwashes. Denture care is another strong performer, positively correlated with the ageing of the Polish population. The...

Euromonitor International's Oral Care in Poland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Non-staples Hold Potential
Tooth Whiteners Stagnates, Despite the Whitening Trend
Drugstores and Discounters Remain Main Channels of Distribution
Competitive Landscape
Colgate-Palmolive Remains Leading Player
Local Producers Need To Specialise
Consumers More Accepting of Private Label
Category Data
  Table 1 Sales of Oral Care by Category: Value 2012-2017
  Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Toothbrushes by Category: Value 2012-2017
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
  Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
  Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
  Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
  Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Executive Summary
Beauty and Personal Care in Poland Is Thriving
Naturalness Is the Key Trend
Highly Fragmented Landscape With Both Global and Local Brands Performing Well
Asian Products Grow in Popularity
Future Is Bright, But Some Threats Loom
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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