Oral Care in Hungary

Date: May 2, 2016
Pages: 26
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: O9177072E37EN
Leaflet:

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Oral care showed a stable performance in 2015. Volume sales increased in most categories – only manual toothbrushes suffered from the rising popularity of electric toothbrushes. Due to Hungarians’ slowly improving oral hygiene consumers spent not just on basic products such as toothpaste and toothbrushes, but also used other oral care products, eg mouthwashes. Toothpaste, the biggest category, stagnated in retail volume terms while the rising popularity of more expensive medicated products helpe...

Euromonitor International's Oral Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Oral Care by Category: Value 2010-2015
  Table 2 Sales of Oral Care by Category: % Value Growth 2010-2015
  Table 3 Sales of Toothbrushes by Category: Value 2010-2015
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2010-2015
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2011-2015
  Table 6 NBO Company Shares of Oral Care: % Value 2011-2015
  Table 7 LBN Brand Shares of Oral Care: % Value 2012-2015
  Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2012-2015
  Table 9 LBN Brand Shares of Toothpaste: % Value 2012-2015
  Table 10 Forecast Sales of Oral Care by Category: Value 2015-2020
  Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2015-2020
  Table 12 Forecast Sales of Toothbrushes by Category: Value 2015-2020
  Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2015-2020
Unilever Magyarorszag Kft in Beauty and Personal Care (hungary)
Strategic Direction
Key Facts
  Summary 1 Unilever Magyarorszag Kft: Key Facts
  Summary 2 Unilever Magyarorszag Kft: Operational Indicators
Competitive Positioning
  Summary 3 Unilever Magyarorszag Kft: Competitive Position 2015
Executive Summary
Outstanding Growth in Beauty and Personal Care
Sunday Closing Time Has No Effect on Sales
Mass Dominates, Premium Gains
Fragrance in Brand Extensions
Stable Growth Is Expected Over the Forecast Period
Key Trends and Developments
Rising Incomes Drive Outstanding Growth in Beauty and Personal Care
Strengthening Premiumisation
Shopping Weekends Are Extremely Popular
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2010-2015
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 16 Sales of Premium Beauty and Personal Care by Category: Value 2010-2015
  Table 17 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2010-2015
  Table 18 GBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 19 NBO Company Shares of Beauty and Personal Care: % Value 2011-2015
  Table 20 LBN Brand Shares of Beauty and Personal Care: % Value 2012-2015
  Table 21 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2010-2015
  Table 22 Distribution of Beauty and Personal Care by Format: % Value 2010-2015
  Table 23 Distribution of Beauty and Personal Care by Format and Category: % Value 2015
  Table 24 Forecast Sales of Beauty and Personal Care by Category: Value 2015-2020
  Table 25 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
  Table 26 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2015-2020
  Table 27 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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