Oral Care in Guatemala

Date: May 8, 2018
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: OE99785E65CEN
Leaflet:

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As in the majority of categories within beauty and personal care, at the lower-end of the market consumers have very tight budgets and usually buy standard quality products with low prices. They are not loyal to any specific brand, but purchase the one which is most affordable. Companies have responded to this by launching small pack sizes that are more affordable. As disposable incomes are rising, so are the product portfolios of companies and the value-added benefits of their products. Teeth w...

Euromonitor International's Oral Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
As Disposable Incomes Rise, Oral Care Sees More Value-added Benefits
Penetration of the Lower-end of the Market Remains Low
Premium Brands Are Negligible
Competitive Landscape
A Few Brands Dominate
New Product Launches
Marketing Campaigns and Promotions
Category Data
  Table 1 Sales of Oral Care by Category: Value 2012-2017
  Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Toothbrushes by Category: Value 2012-2017
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
  Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
  Table 8 Forecast Sales of Oral Care by Category: Value 2017-2022
  Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  Table 10 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Executive Summary
Guatemala Is A Divided Market
Traditional Retailing Is Still More Prevalent in Guatemala
International Brands Are More Dynamic
New Product Launches in Guatemala
A Strong Performance Is Expected for Beauty and Personal Care
Market Data
  Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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