Oral Care in Greece

Date: May 4, 2018
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: O07F9A28388EN
Leaflet:

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Ongoing economic hardship in the country and manufacturers engaging in price wars to gain share meant that oral care witnessed declining value sales in 2017. The negative economic climate and increased promotional intensity outweigh manufacturers’ parallel efforts to boost value sales by introducing new product technologies and new claims. Whitening pens launched by leading players Colgate-Palmolive and Elais Unilever, which can be used along with toothpaste for whitening or individually as teet...

Euromonitor International's Oral Care in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Continuation of Promotional Intensity Versus Premiumisation Efforts Impacts Value Sales
High Growth for Electric Toothbrushes, While Manual Toothbrushes Stagnates
Premiumisation Will Lead To Growth for Toothpaste
Competitive Landscape
Colgate-Palmolive and Elais Unilever Are the Leading Players
Premiumisation Efforts: Whitening Pens and Black Toothpaste
Category Data
  Table 1 Sales of Oral Care by Category: Value 2012-2017
  Table 2 Sales of Oral Care by Category: % Value Growth 2012-2017
  Table 3 Sales of Toothbrushes by Category: Value 2012-2017
  Table 4 Sales of Toothbrushes by Category: % Value Growth 2012-2017
  Table 5 Sales of Toothpaste by Type: % Value Breakdown 2013-2017
  Table 6 NBO Company Shares of Oral Care: % Value 2013-2017
  Table 7 LBN Brand Shares of Oral Care: % Value 2014-2017
  Table 8 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2014-2017
  Table 9 LBN Brand Shares of Toothpaste: % Value 2014-2017
  Table 10 Forecast Sales of Oral Care by Category: Value 2017-2022
  Table 11 Forecast Sales of Oral Care by Category: % Value Growth 2017-2022
  Table 12 Forecast Sales of Toothbrushes by Category: Value 2017-2022
  Table 13 Forecast Sales of Toothbrushes by Category: % Value Growth 2017-2022
Executive Summary
Crisis Increases the Popularity of Bargain-hunting
Ongoing Promotional Intensity Puts Pressure on Value Sales
L'oréal Leads A Market Dominated by Multinational Companies
Products With A Natural Positioning Remain in the Spotlight
Beauty and Personal Care To Stabilise at Low Levels Amid Ongoing Price Wars
Market Data
  Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
  Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
  Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
  Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
  Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
  Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
  Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
  Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
  Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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