Oral Care - Ecuador

September 2010 | 20 pages | ID: O3988174F98EN
Euromonitor International Ltd

Abstracts

Oral care reported a 4% current value growth during 2009. However, categories like power toothbrushes reported negative growth since consumers were not whiling to pay an extra price in order to have this additional benefit. Furthermore, most of these products were affected by the government’s new import policies that restricted imported quantities or taxed products.

Euromonitor International's Oral Care in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Oral Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Beauty and Personal Care Weathers Economic Crisis
the Tax Decree of 2009 Hampered Imported Products and Materials
Unilever, Colgate-Palmolive and Yanbal Lead the Market
Direct Sellers Continue Gaining Ground
Beauty and Personal Care Expected To Continue Having Moderate Growth
Market Data
  Table1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
  Table2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
  Table3 Sales of Premium Cosmetics by Sector: Value 2004-2009
  Table4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
  Table5 Beauty and Personal Care Company Shares by NBO 2005-2009
  Table6 Beauty and Personal Care Company Shares by GBO 2005-2009
  Table7 Beauty and Personal Care Brand Shares by GBN 2006-2009
  Table8 Penetration of Private Label by Sector 2004-2009
  Table9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
  Table10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
  Table11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
  Table12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
  Table13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
  Table14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Productos Avon Ecuador SA
Strategic Direction
Key Facts
Summary 2 Productos Avon Ecuador SA: Key Facts
Summary 3 Productos Avon Ecuador SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Productos Avon Ecuador SA: Competitive Position 2009
Unilever Andina Ecuador SA
Strategic Direction
Key Facts
Summary 5 Unilever Andina SA: Key Facts
Summary 6 Unilever Andina SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Unilever Andina SA: Competitive Position 2009
Yanbal Ecuador SA
Strategic Direction
Key Facts
Summary 8 Yanbal Ecuador SA: Key Facts
Summary 9 Yanbal Ecuador SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Yanbal Ecuador SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table15 Sales of Oral Care by Subsector: Value 2004-2009
  Table16 Sales of Oral Care by Subsector: % Value Growth 2004-2009
  Table17 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
  Table18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
  Table19 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
  Table20 Oral Care Company Shares 2005-2009
  Table21 Oral Care Brand Shares by GBN 2006-2009
  Table22 Forecast Sales of Oral Care by Subsector: Value 2009-2014
  Table23 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
  Table24 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
  Table25 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014