Oral Care - Costa Rica

August 2010 | 19 pages | ID: O1F3A802CCAEN
Euromonitor International Ltd

Abstracts

Higher levels of dental care education positively affected oral care over the review period. Traditionally, consumers only washed their teeth and believed there was no need for any extra treatment, however advertising helped to educate consumers on the benefits of using dental floss and especially mouthwashes. The introduction of innovative products such as Listerine Total Care Mouth Wash and Listerine Cool Blue Agent increased the awareness and attractiveness of these products to Costa...

Euromonitor International's Oral Care Products in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Beauty and Personal Care industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Economic Slowdown Affects Beauty and Personal Care
Sets/kits Is Key Trend in 2009
Global Manufacturers Lead Beauty and Personal Care in Costa Rica
Supermarket/hypermarkets Is the Preferred Distribution Channel
Slow Economic Recovery Is Anticipated
Market Data
Table 1 Sales of Beauty and Personal Care by Sector: Value 2004-2009
Table 2 Sales of Beauty and Personal Care by Sector: % Value Growth 2004-2009
Table 3 Sales of Premium Cosmetics by Sector: Value 2004-2009
Table 4 Sales of Premium Cosmetics by Sector: % Value Growth 2004-2009
Table 5 Beauty and Personal Care Company Shares by NBO 2005-2009
Table 6 Beauty and Personal Care Company Shares by GBO 2005-2009
Table 7 Beauty and Personal Care Brand Shares by GBN 2006-2009
Table 8 Penetration of Private Label by Sector 2004-2009
Table 9 Sales of Beauty and Personal Care by Distribution Format: % Analysis 2004-2009
Table 10 Sales of Beauty and Personal Care by Sector and by Distribution Format: % Analysis 2009
Table 11 Forecast Sales of Beauty and Personal Care by Sector: Value 2009-2014
Table 12 Forecast Sales of Beauty and Personal Care by Sector: % Value Growth 2009-2014
Table 13 Forecast Sales of Premium Cosmetics by Sector: Value 2009-2014
Table 14 Forecast Sales of Premium Cosmetics by Sector: % Value Growth 2009-2014
Definitions
Summary 1 Research Sources
Cefa Corporación SA
Strategic Direction
Key Facts
Summary 2 Cefa Corporación SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 3 CEFA Corporación SA: Competitive Position 2009
Punto Rojo SA
Strategic Direction
Key Facts
Summary 4 Punto Rojo SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Punto Rojo SA: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 15 Sales of Oral Care by Subsector: Value 2004-2009
Table 16 Sales of Oral Care by Subsector: % Value Growth 2004-2009
Table 17 Sales of Manual and Power Toothbrushes by Type: Value 2004-2009
Table 18 Sales of Manual and Power Toothbrushes by Type: % Value Growth 2004-2009
Table 19 Sales of Toothpaste by Type: % Value Breakdown 2005-2009
Table 20 Oral Care Company Shares 2005-2009
Table 21 Oral Care Brand Shares by GBN 2006-2009
Table 22 Forecast Sales of Oral Care by Subsector: Value 2009-2014
Table 23 Forecast Sales of Oral Care by Subsector: % Value Growth 2009-2014
Table 24 Forecast Sales of Manual and Power Toothbrushes by Type: Value 2009-2014
Table 25 Forecast Sales of Manual and Power Toothbrushes by Type: % Value Growth 2009-2014